The Impact of Rotten Tomatoes Reviews on Movie Success

In today’s digital age, moviegoers have more power than ever before when it comes to deciding which films to watch. With the rise of online review aggregator sites like Rotten Tomatoes, audiences can quickly and easily access a wealth of information about a movie’s quality before making their ticket purchase. This article will explore the impact that Rotten Tomatoes reviews can have on the success of a movie, and how filmmakers and studios are adapting to this new era of audience influence.

The Rise of Rotten Tomatoes

Rotten Tomatoes has become one of the most influential platforms for movie reviews in recent years. Founded in 1998, the website initially started as a simple database for film reviews. However, it has since evolved into an essential tool for both critics and audiences alike.

The site’s unique “Tomatometer” rating system has become synonymous with film criticism. The Tomatometer aggregates both professional reviews from established critics and user-generated ratings to provide an overall score for each movie. A score above 60% indicates that most reviewers had positive opinions, while anything below suggests a negative consensus.

The Power of Audience Influence

One of the biggest reasons why Rotten Tomatoes reviews have such a significant impact on movie success is due to their influence over potential audiences. Studies have shown that people are more likely to trust the opinions of their peers than those of professional critics. With Rotten Tomatoes’ user-generated ratings prominently displayed alongside critic scores, audiences can easily see what other viewers think about a particular film.

Positive or negative ratings on Rotten Tomatoes can create buzz around a movie, leading to increased ticket sales or discouraging potential viewers from giving it a chance. In fact, research has found that movies with higher audience scores tend to perform better at the box office compared to those with lower scores.

The Effect on Filmmakers and Studios

The growing influence of Rotten Tomatoes reviews has forced filmmakers and studios to adapt their marketing strategies. A low Tomatometer score can be detrimental to a movie’s success, so studios have become more focused on generating positive buzz before a film’s release.

Some studios have even gone as far as embargoing reviews until just before the movie hits theaters, in an attempt to control the initial narrative. Others have started screening movies for select audiences in advance, hoping to generate positive word-of-mouth and drive up ratings.

Criticisms and Challenges

While Rotten Tomatoes has undoubtedly revolutionized the way we consume film reviews, it is not without its criticisms and challenges. Some argue that reducing a movie’s quality to a simple percentage score oversimplifies the art of filmmaking. Others believe that the site’s influence can lead to a herd mentality among audiences, where they only watch movies that have received high ratings.

Additionally, there have been instances where Rotten Tomatoes scores do not accurately reflect audience reception or box office success. Movies that are well-received by viewers may receive lower scores due to polarizing opinions from critics.


Rotten Tomatoes reviews have become an integral part of the modern movie-watching experience. Their impact on audience perception and box office success cannot be ignored by filmmakers and studios looking to thrive in today’s competitive market. While there are criticisms and challenges associated with the platform, it remains a powerful tool for audiences seeking reliable information about movies before making their decision at the box office.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.