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Public Relations with DVD
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. more
- Price Range:$70.25 to $110.43 | 2 stores
- Info:
- From: Amazon
- Posted: Mar-17-2009
Vague, boring...
I'm not a PR or communications major, but I thought this book felt like a very vague glossing-over of what PR is, unless the PR is just a vaguely defined profession... also some parts of it were just plain stupid, especially some of the "explanatory" charts/illustrations. The key terms were...
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