The Twitter Book

This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations.

Twitter Tips

1. Even if you use Twitter primarily to post information that?s not directly about your company, you can?and should?use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit?just do it in a smart way.
The key is to frame the link in a way that?s interesting to your Twitter followers. So instead of saying, ?New Blog Post: Mundane Headline, http://yourblog.com,? try something like the examples here, each of which links back to the Bigelow Tea blog.

2. If you?re looking to get the most out of Twitter, don?t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?

Four Important Things to Search For

If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started:
1. Your name. It may be known as a ?vanity search,? but keeping an eye on what people say about you is a smart idea. (Don?t forget that putting quotes around your name can help refine the results. Search for ?Jane Doe? instead of Jane Doe.)
2. Your Twitter account name. Don?t miss messages to or about you.
3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you?re a local business, use the advanced search ?Location? option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don?t overwhelm your results. (Here, a targeted search yields some relevant results.)
4. Your competitors. Get market intel and ideas. more

Price Range:$7.84 to $15.99 | 6 stores
Product Rating:

5 Reviews
Info:
Set Price Alert Save to Wish List
Tags:
HotBookSale.com, Amazon, Barnes & Noble, Staples, Buy.com, DeepDiscount.com

ComparePrices

title,desc	merchant	price	seeit
Smarter Choice Paperback, The Twitter Book This colorful book is a clear, friendly guide with plenty of illustrations to help people get comfortable using...	23,982 reviews *smarter certified	$11.66	See it
The Twitter Book Tim Oreilly, Sarah Milstein / 2009 / 234 pages Books	DeepDiscount.com 4,164 reviews *smarter certified	$13.99 Free Shipping Coupon 1 coupon available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
The Twitter Book (Books) Internet - Application Development Computers - This colorful book is a clear, friendly guide with plenty of...	Barnes & Noble	$20 $14.39 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
The Twitter Book Twitter is the wildly popular micromessaging service that lets you stay connected to friends and family, meet new...	24 reviews	$7.84 Free Shipping	See it
The Twitter Book Pages: 240, Paperback, O'Reilly Media	Amazon 11,406 reviews	$13.59 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Paperback, The Twitter Book This practical, full-color guide explains how to make the most of Twitter and how to use this new technology to track...	Staples 156 reviews	$15.99	See it

*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).

Do you see a pricing error? Please let us know by filling out a simple form: Click here

MoreStores

Write a review

ProductReviews100/100 (5 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Jul-21-2009; # is a hashtag...you will learn this and much more; The Twitter Book is a solid reference manual to the Twitter universe. It contains tips, tricks, and insights into Twitter that both an average user and a "power user" can find helpful and informative.I really appreciated that the book...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-09-2009; THE TWITTER BOOK: informative... but simple!; Quick note to say that this is such an easy read for newbies or busy people without much time. Very simple and attractive graphic design make this a real winner. Each spread covers one feature, showing examples-in-use on the left and a...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-01-2009; 140 Characters Explained in 231 Easy-to-Read Pages; Think of The Twitter Book not as a book but rather like a longer, really well done, Powerpoint presentation. For the most part, the top of every other page of the book has a really clear storyboard message which is explained on the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jun-30-2009; Like the book; Book was well written, had lots of useful info in a breezy style I liked. Great, realistic illustrations enhanced the book - good book for Twitterers; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Jul-21-2009; # is a hashtag...you will learn this and much more; The Twitter Book is a solid reference manual to the Twitter universe. It contains tips, tricks, and insights into Twitter that both an average user and a "power user" can find helpful and informative.I really appreciated that the book...; read full review | report as inappropriate