The Fifty-Year Seduction: How Television Manipulated College Football, from the Birth of the Modern NCAA to...

ver the last half century, television has been the common denominator in college football's rise from sport to big business. In this groundbreaking book, the author connects the dots to show how television manufactured money, greed, and envy; altered the recruiting process; aided the NCAA's explo-sion from impotent union to massive bureaucracy; seized control of the bowl games, leading to the enormously lucrative and con-tro-versial Bowl Championship Series; and fomented the realign-ment of conferences, including the highly publicized 2002 battle for teams between the ACC and Big East. more

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Smarter Choice Fifty-Year Seduction : How Television... by Keith Dunnavant. ISBN13: 9780312323455. ISBN10: 031232345X. Published by MPS. Edition: 04 Used	Textbooks.com 2,825 reviews *smarter certified	$24 $14.40 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it

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5/5: From: Amazon; Posted: Apr-24-2009; The best book ever on why we have the jacked up BCS; Keith Dunnavant is an incredibly thorough author and journalist. This book lays out how we ended up with the screwed up system that we now have in college football (namely the BCS). It's not an easy read in the sense that it is not...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-31-2005; An excellent book and a source of information for my own book!; While watching Texas coach Mack Brown gleefully accept the final BCS nomination this past bowl season, I mentioned to my wife that someone should write a book uncovering the history behind the BCS shams we consistently witness from...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Apr-16-2005; College Football; In Keith Donavan's The Fifty Year Seduction the author discuses how the introduction of televising college football games has changed the business side of the game forever, and helped it become the money maker that it is today. In this...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-15-2005; So that's why college football is so bizarre; This book is absolutely essential reading for anyone who is interested in the business of college football. Even if you are just a casual college football fan, this book is pretty easy to read and helps explain a lot of things, like how...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Apr-24-2009; The best book ever on why we have the jacked up BCS; Keith Dunnavant is an incredibly thorough author and journalist. This book lays out how we ended up with the screwed up system that we now have in college football (namely the BCS). It's not an easy read in the sense that it is not...; read full review | report as inappropriate