The New Community Rules: Marketing on the Social Web

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
Learn the art of conversation marketing, and how social media thrives on honesty and transparency
Manage and enhance your online reputation through the social web
Tap into the increasingly influential video and podcasting market
Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

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The New Community Rules: Marketing on... Marketing - Direct Business & Economics - This book offers crucial advice and strategies for marketing products and...	Barnes & Noble	$25 $17.99 Coupon 3 coupons available Code: Detail: GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble Expires:Dec-31-2009 Restriction:Unknow Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
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5/5: From: Amazon; Posted: Aug-01-2009; Some Social Media Rules That You Will Love; With hundreds of millions of people using Facebook, Twitter, YouTube, and a multitude of other social media sites, more than a few companies have lunged into the turbulent realm of social media marketing, attempting to attract the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-22-2009; Understand how to Build Your Biz, Using Social Media Tools; As a former journalist who has found that the appropriate use of social media is helpful in my work and personal life I enjoyed this book's utter practicality, conversational style and specificity. She describes the "why" to get...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-21-2009; The Most Important and Comprehensive Book on Social Media Marketing - Destined to Become the Subject's "Bible"; I found The New Community Rules to be the most important single book I have read in a very long time. This is the most well written and comprehensive instructional text tool I have come into contact with. Anyone who owns a business, is...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-01-2009; Some Social Media Rules That You Will Love; With hundreds of millions of people using Facebook, Twitter, YouTube, and a multitude of other social media sites, more than a few companies have lunged into the turbulent realm of social media marketing, attempting to attract the...; read full review | report as inappropriate

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