The Ecology of Commerce
A visionary new program that businesses can follow to help restore the planet.
Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
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| From: Amazon Posted: Jun 17, 2008 Type: User Review |
Get it now, no need to think twice
I'm pretty sure that after you've read this book, you'll feel the way I do: that this in the one book that everyone in the world should read. If there is a more eye-opening book on the same topic than this one out there, I have yet to read it, but...
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 5.00/5 |
| From: Amazon Posted: Apr 25, 2008 Type: User Review |
Always timely and smart
Paul Hawken's book "The Ecology of Commerce" is one of those books one never forgets because it changes the way you think. I first read this book back when it came out in 1994 and just re-read it.
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5.00/5 |
| From: Amazon Posted: Feb 26, 2008 Type: User Review |
Reshaping industrialism
Looking for a book to explain how capitalism and environmentalism can coincide? This is it.
|
5.00/5 |
| From: Amazon Posted: Jan 24, 2008 Type: User Review |
Global Required Reading
I don't even know how to begin describing how great this book is. It should be required reading for EVERYBODY on the planet. I learned about this book while watching the documentary, "The Corporation," and I'll have to admit, I wasn't expecting...
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5.00/5 |
| From: Amazon Posted: Dec 17, 2007 Type: User Review |
Tough read but worth the time
This isn't an easy read. Lot of technical info but read it and re-read it. It may just be what America needs.
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4.00/5 |
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