Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical new book helps you understand and apply marketing principles that are essential for success in designing high-tech product marketing strategies in today's fiercely competitive international marketplace.

Packed with contemporary real-world examples and focusing on the key success factors behind the management of leading global high-tech firms, the book helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products. You learn how to objectively evaluate and manage your company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target your marketing efforts, and utilize the very latest distribution and sales channels. Also included is an insightful look at the most effective positioning of the marketing department within the organization, and a step-by-step guide to writing a strategic marketing plan. more

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Recent Reviews

5/5: From: Amazon; Posted: Sep-03-2007; Great for everyone new to technology marketing; A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read....; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-03-2007; Great for everyone new to technology marketing; A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read....; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jul-06-2006; Good overview for marketers & entrepreneurs; Lots of case studies & examples from a broad range of tech companies. Chapter 10: Position of Marketing in high-tech companies & Appendix A: Key Success Factors provide unique insights. The chapter on marketing strategy is weak and...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jul-06-2006; Good overview for marketers & entrepreneurs; Lots of case studies & examples from a broad range of tech companies. Chapter 10: Position of Marketing in high-tech companies & Appendix A: Key Success Factors provide unique insights. The chapter on marketing strategy is weak and...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-03-2007; Great for everyone new to technology marketing; A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read....; read full review | report as inappropriate