Diffusion of Innovations, 5th Edition

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread. more

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Smarter Choice Diffusion of Innovations by Everett M. Rogers. ISBN13: 9780743222099. ISBN10: 0743222091. Published by Simon & Schuster, Inc.. Edition: 5TH 03 Used	Textbooks.com 2,445 reviews *smarter certified	$35 $19.25 Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Diffusion of Innovations, 5th Edition A classic since its first appearance in the 1980s, this comprehensive reference continues to be the history of the...	24 reviews	$23.09 Free Shipping Coupon 1 coupon available Code: Detail: Free shipping on the first item you order at HotBookSale.com Expires:Nov-22-2010 Restriction:Unknow	See it
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Paperback, Diffusion of Innovations A classic since its first appearance in the 1980s, this comprehensive reference continues to be the history of the...	23,982 reviews *smarter certified	$22.20 Coupon 1 coupon available Code: Detail: Take $5 OFF the purchase of $100 or more at Buy.com Expires:Nov-30-2009 Restriction:New Customers Only. Coupons are not valid on Marketplace items	See it

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ProductReviews92/100 (37 Reviews)

Recent Reviews

4/5: From: Amazon; Posted: Aug-22-2009; So far so good.; I just received this and have already started reading as it will be for a fall Doctorate class. I look forward to seeing the class material that goes along with it. The author did a good job in my opinion of putting together theory from...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-09-2009; Review for educational leaders; In 1850, a German educator named Friedrich Froebel labored to implement his idea of a child's garden, a place where small children were removed from parental influences, to instill a joy of learning through playful activities. Within...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-15-2009; A great book for all organizations; The primary elements of Rogers' diffusion of innovation theory are described, with a special emphasis on how the theory applies within and across organizations. The lack of innovation diffusion in organizations is a problem, Therefore...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-11-2009; Very Pleased; The book I purchased was in amazing shape for a used book! As far as the content, I think everyone who is in management or marketing should read this book. It is easily understandable and even interesting as a casual read.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Aug-22-2009; So far so good.; I just received this and have already started reading as it will be for a fall Doctorate class. I look forward to seeing the class material that goes along with it. The author did a good job in my opinion of putting together theory from...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-19-2006; I'm Still Searching for a Better Idea to Adopt; The ability of a civilization to adopt better ideas will predict the health of that civilization. To understand why and how new ideas are adopted would unlock the secrets of human progress. We live in a world that offers us two clear...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Aug-12-2005; No print? No good.; The content is excellent. The digital format is largely useless.I bought the digital 5th edition to supplement my paper 4th edition. But, the digital rights management restrictions mean that I can't print selected pages to stick in a...; read full review | report as inappropriate