Diffusion of Innovations, 5th Edition
"Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas."
Since the first edition of this landmark book was published in 1962,
Everett Rogers's name has become "virtually synonymous with the study
of diffusion of innovations," according to Choice. The second and
third editions of Diffusion of Innovations became the standard
textbook and reference on diffusion studies. Now, in the fourth
edition, Rogers presents the culmination of more than thirty years of
research that will set a new standard for analysis and inquiry.
The fourth edition is (1) a revision of the theoretical framework and
the research evidence supporting this model of diffusion, and (2) a
new intellectual venture, in that new concepts and new theoretical
viewpoints are introduced. This edition differs from its predecessors
in that it takes a much more critical stance in its review and
synthesis of 5,000 diffusion publications. During the past thirty
years or so, diffusion research has grown to be widely recognized,
applied and admired, but it has also been subjected to both
constructive and destructive criticism. This criticism is due in large
part to the stereotyped and limited ways in which many diffusion
scholars have defined the scope and method of their field of study.
Rogers analyzes the limitations of previous diffusion studies,
showing, for example, that the convergence model, by which
participants create and share information to reach a mutual
understanding, more accurately describes diffusion in most cases than
the linear model.
Rogers provides an entirely new set of case examples, from the
Balinese Water Temple to Nintendo videogames, that beautifully
illustrate his expansive research, as well as a completely revised
bibliography covering all relevant diffusion scholarship in the past
decade. Most important, he discusses recent research and current
topics, including social marketing, forecasting the rate of adoption,
technology transfer, and more. This all-inclusive work will be
essential reading for scholars and students in the fields of
communications, marketing, geography, economic development, political
science, sociology, and other related fields for generations to come.
At Smarter.com, we aim to ensure we give you the most sound buying advice possible. With our 'Cumulative Product Rating' system, in order for a product to receive a rating score, it must have a minimum number of ratings to qualify.
This system is not intended to diminish the value of products with a low number of ratings and reviews, they're great, and hopefully very helpful, but if you want our advice, we want to make sure that the product you're thinking of buying has been rated and reviewed by enough shoppers like you to be a valuable indicator of product quality.
|
deepdiscount.com
|
33.95 DeepDiscount.com![]() 761 reviews |
|
33.95
|
|
|
barnes & noble
|
35.00 Barnes & Noble![]() 783 reviews |
35.00
|
||
|
hotbooksale.com
|
23.88 HotBookSale.com![]() 4 reviews |
|
23.88
|
|
|
amazon
|
31.50 Amazon![]() 9,713 reviews |
|
31.50
|
|
Similar Products:
-
Oh, Yuck! The Encyclopedia of Everything Nasty
From: $4.87 at 6 Stores
-
The Fourth Turning
From: $6.85 at 4 Stores
-
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
From: $5.81 at 2 Stores
-
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
From: $10.96 at 3 Stores
-
The Anarchist Cookbook
From: $14.77 at 4 Stores
-
The Art of the Catapult: Build Greek Ballistae, Roman Onagers, English Trebuchets, and More Ancient Artillery
From: $6.19 at 3 Stores
-
The Age of Spiritual Machines: When Computers Exceed Human Intelligence
From: $6.22 at 4 Stores
-
The Great Bridge: The Epic Story of the Building of the Brooklyn Bridge
From: $6.88 at 3 Stores
-
The Ecology of Commerce
From: $5.95 at 6 Stores
-
The Great Bridge: The Epic Story of the Building of the Brooklyn Bridge
From: $21.12 at 2 Stores
| From: Amazon Posted: Apr 11, 2008 Type: User Review |
Very good book
This is a very good book for those who are trying to understand how innovations can be adopted and how they affect our lifes.
|
![]() 5.00/5 |
| From: Amazon Posted: Mar 11, 2008 Type: User Review |
Very imoprtant concept
This is, and has been for some time, an important leadership concept. The book is very well written.
|
![]() 4.00/5 |
| From: Amazon Posted: Jan 07, 2008 Type: User Review |
Rogers' Diffusion of Innovation - Leaders Need This
Rogers' five stages of the innovation-decision process appears simple on the surface, but the detail and substance behind the simplicity bear reflective thinking by leaders of both large and small organizations. Busy leaders may be inclined to shy...
|
![]() 5.00/5 |
| From: Amazon Posted: Sep 12, 2007 Type: User Review |
Interesting
This book is fascinating. It discusses the spread of ideas and products through communities, how they spread and why. Rogers breaks down the process and describes different categories of people depending on when they take up the innovation. This...
|
![]() 4.00/5 |
| From: Amazon Posted: Aug 10, 2007 Type: User Review |
Excellent
Very insightful. A must read for a variety of academic disciplines. I don't know that I've been in a professor's office at my university and not seen this book on the shelf!
|
![]() 5.00/5 |
*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).
Do you see a pricing error? Please let us know by filling out a simple form: Click here











