Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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ProductReviews97/100 (5 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Oct-20-2009; A Fantastic Book if You Run a Company; I get many books sent to me as I am in the media business. I rarely read any of them. I know the author Marc Benioff and I know what he has accomplished so I thumbed through this book and was blown away at the how Marc and his company...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-19-2009; Finally...a practical, real world guide for entrepreneurs.; After a long time I have come across a book that once I picked it up, I just couldn't put it down... If you are an entrepreneur working on your company now or planning for one this is a must read! I wish the book was out when I first...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-17-2009; Inspirational and useful for entrepreneurs; salesforce (with a lowercase as was the mania at the turn of the century) is, of course, a major industry success, but also the symbol of a timely, intelligent strategy adjustment at a time of crisis and craziness, the [...] bust. Great...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-16-2009; a must read!; This is an important book for anyone looking to start a business. Very inspirational and a fun read as well.; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Oct-20-2009; A Fantastic Book if You Run a Company; I get many books sent to me as I am in the media business. I rarely read any of them. I know the author Marc Benioff and I know what he has accomplished so I thumbed through this book and was blown away at the how Marc and his company...; read full review | report as inappropriate