Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment...

Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

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Marketing Social Change: Changing... Pages: 368, Edition: 1, Hardcover, Jossey-Bass	Amazon 11,393 reviews	$27.93 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

4/5: From: Amazon; Posted: Oct-10-2004; Very good basic book on social marketing; This book provides a very good overview of social marketing. I use this as a text book in a graduate course that I teach and find it useful in giving students a clear idea of how social marketing relates to the broader topic of...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-17-2002; The definitive book; This is the best book to give you grounding in social marketing. It also is a handy reference that you'll go back to again and again. It's well written and very accessible.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Oct-10-2004; Very good basic book on social marketing; This book provides a very good overview of social marketing. I use this as a text book in a graduate course that I teach and find it useful in giving students a clear idea of how social marketing relates to the broader topic of...; read full review | report as inappropriate