Influence: Science and Practice (4th Edition)
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them.
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Additional Product Information
- ISBN: 9780321011473
- Brand: N/A
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119 Reviews
| From: Amazon Posted: Jun 29, 2008 Type: User Review |
Seven good ideas over-worked poorly presented
I did not buy the book to find out how to schnook the unsuspecting, but that's pretty much what I learned. Or learned a -bit- of. After reading Woodward and Denton's far superior Persuasion & Influence in American Life, Cialdini's work seems like...
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 2.00/5 |
| From: Amazon Posted: Jun 21, 2008 Type: User Review |
Science of Compliance - Extremely Important and Useful Book
This is one of my favorite social psychology books. It is about compliance. It is about influencing others.
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 5.00/5 |
| From: Amazon Posted: Jun 16, 2008 Type: User Review |
This is it! - The Real Deal!
I can't even begin to tell you how many books I have read on the subject of "influence". I have been sorely disappointed by all of them. They range from books on magic tricks, to new age ideas and pop-psychology.
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5.00/5 |
| From: Amazon Posted: Jun 16, 2008 Type: User Review |
For Professionals, lawyers, and Doctors who need to learn persuasion and influence
I am a professional in the sales and marketing fields. I suggest that if you have no sales back ground and need to learn to be persuasive like a doctor, lawyer, or a speaker, this is a excellent book to start from instead of learning it the hard...
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5.00/5 |
| From: Amazon Posted: Apr 19, 2008 Type: User Review |
Persuasion At It's Finest!
This book is the best ever written on this subject. I study persuasion, influence, human nature, sales and marketing obsessively. I have read many, many books from these genres and this is the one that I will not even lend out for fear of not...
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5.00/5 |
| From: Amazon Posted: Mar 19, 2008 Type: User Review |
I was influenced to read more
I have recommended this book to my teenage son. It was provocative, entertaining, and informative. I use some of the ideas to exert influence at work and in other situations. It would be a great book for someone in marketing or sales. I used...
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5.00/5 |
| From: Amazon Posted: Feb 22, 2008 Type: User Review |
A Critically Important Text for the 21st Century
This is a wonderful summary of six key social psychology principles that go far to explaining how we as consumers and voters are manipulated by "compliance professionals." The discussion of each principle is interesting and well written, with...
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 4.00/5 |
| From: Amazon Posted: Jan 28, 2008 Type: User Review |
Still have not receive the item
It is a long time since the delivery time is due, but I still haven't received the book. I wonder whether you can check for me and send the book to me ASAP.
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 1.00/5 |
| From: Amazon Posted: Jan 24, 2008 Type: User Review |
An interesting read
Influence is an interesting book. I found the author's tone to be slightly pompous, but the material presented in the book to be informative. It's an easy book to get through, and you will inevitably take some key points away with you, though...
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4.00/5 |
| From: Amazon Posted: Jan 21, 2008 Type: User Review |
A great book
This is a great book. I read it for an organizational management class at George Mason University as a grad student. Very easy to read and follow. I would recommend it to anyone interested in societal dynamics and how to get others to do your...
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5.00/5 |
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