The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies?whether you are dreaming of starting the next Microsoft or a not-for-profit that?s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST?Great Ideas for Starting Things?including his field-tested insider?s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. more

Price Range:$12.31 to $21.49 | 5 stores
Product Rating:

100 Reviews
Info:
Set Price Alert Save to Wish List
Tags:
Guy Kawasaki, Hardcover, Barnes & Noble, Amazon, HotBookSale.com, Staples, Buy.com

ComparePrices

title,desc	merchant	price	seeit
Smarter Choice The Art Of The Start A new product, a new service, a new company, a new division, a new anything--where there s a will, here s the way,...	23,982 reviews *smarter certified	$16.18	See it
The Art of the Start: The... General Business & Economics - A new product, a new service, a new company, a new division, a new anything---where...	Barnes & Noble	$27 $19.40 Coupon 2 coupons available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow	See it
The Art of the Start: The... What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for...	24 reviews	$12.31 Free Shipping	See it
The Art of the Start: The... Pages: 226, Edition: 1, Hardcover, Portfolio Hardcover	Amazon 11,406 reviews	$17.79 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
The Art Of The Start A new product, a new service, a new company, a new division, a new anything--where there's a will, here's the way,...	Staples 156 reviews	$21.49	See it

*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).

Do you see a pricing error? Please let us know by filling out a simple form: Click here

MoreStores

Write a review

ProductReviews91/100 (100 Reviews)

Recent Reviews

3/5: From: Amazon; Posted: Jun-13-2009; More Like "Some Starting Something"; I've got to hand it to Guy Kawasaki. His book has a great title and it's selling very well. He clearly knows marketing. However, although there are many fine points that he covers in this "start-up manual", it's not quite all that I...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-02-2009; Curious at first, then disenchanted; Kawasaki does offer a framework for those seeking funding, but other than that, it offers very little for real boot-strapped start-ups seeking to innovate.As an aside, the reader is left wondering if Kawaski made his fortune from writing...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-23-2009; Required reading for anyone wanting to start their own business; This is a no nonsense book about starting your own company. Kawasaki cuts to the chase with his candor and humor. I highly recommend it especially to startups.; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-23-2009; Kawasaki's Start comes with Jet Engines; This book was recommended to me several years ago, actually by Kawasaki himself during a presentation about presentations. But I haven't picked it up til now and I am so regretful that I didn't read it when he told us to! Every sentence...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: May-23-2009; Required reading for anyone wanting to start their own business; This is a no nonsense book about starting your own company. Kawasaki cuts to the chase with his candor and humor. I highly recommend it especially to startups.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jun-13-2009; More Like "Some Starting Something"; I've got to hand it to Guy Kawasaki. His book has a great title and it's selling very well. He clearly knows marketing. However, although there are many fine points that he covers in this "start-up manual", it's not quite all that I...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-02-2009; Curious at first, then disenchanted; Kawasaki does offer a framework for those seeking funding, but other than that, it offers very little for real boot-strapped start-ups seeking to innovate.As an aside, the reader is left wondering if Kawaski made his fortune from writing...; read full review | report as inappropriate