Marketing Without Advertising (Marketing Without Advertising, 3rd ed)

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

* attract new customers and build trust * encourage customer recommendations * improve customer service and turn even dissatisfied customers into active supporters of the business * list products and services widely and inexpensively * plan marketing events that will keep customers involved * use the Internet to market services and products

This essential book will help you market your business with common sense, not piles of cents. more

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From: Amazon
Posted: Jan-27-2006

Well Worth Reading

It is often observed that creative people, such as inventors and entrepreneurs, seem to have been cast in a mold different from the mold that produces successful business people. Therefore, when creative people decide to market their own product, it is wise to have at least one associate who is...

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From: Amazon
Posted: Oct-14-2005

Marketing Without Advertisings

This was written in 1997, and needs to be updated. Truly a disappointment.

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From: Amazon
Posted: Aug-14-2003

A "Must-Own" for the small business owner

The authors of this book cut right to the chase. This isn't just a book about marketing. They tell you what common mistakes people make when running a small business and how to fix them.I attended a presentation by Terry Matthews, the CEO of March Networks and one of the wealthiest men in...

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From: Amazon
Posted: Apr-13-2003

Me-too book!

Yes, this book does have good ideas on each page as others have stated; however, many are neither unique nor original. I got more out of Levinson's books.

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From: Amazon
Posted: Jul-08-2002

Excellent business advice

This book is ostensibly about marketing, but much of the information is of general relevance to running your own business. I received my MBA from an Ivy school, and I have to admit that a substantial portion of the material in the book was stuff that we never covered in marketing classes....

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From: Amazon
Posted: Oct-27-2001

if a cheapskate like me will buy it...

I found it in the library, read it, returned it, bought it. With each store example they use to describe an marketing idea, a bulb went off in my head because the stores are my favorites, but I could never have made the connection of using the same ideas for our own businesses. Now that I am...

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From: Amazon
Posted: Aug-11-2001

How to attract new customers and acquire repeat business

Now in a substantially revised, updated, and expanded third edition, Michael Phillips and Salli Raspberry's Marketing Without Advertising continues to be a premier and indispensable manual for entrepreneurs and business managers seeking to employ high-impact, low-cost marketing strategies for...

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From: Amazon
Posted: Nov-28-2000

Getting Your Customers to Sing Your Praises to Prospects

Put your customers to work they will love doing--singing your praises to their circles of influence.Read this book to build your word-of-mouth business referrals. The authors offer solid common sense coaching on how to run the kind of business that attracts customers from first impression to...

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From: Amazon
Posted: Oct-28-1998

A fresh approach to marketing from an eloquent author team

The first couple of chapters set the tone for this novel book. Chapter 1 is called "Advertising: The Last Choice in Marketing." Chapter 2 is called "Personal Recommendation: The First Choice in Marketing." Need we say more? Probably not, but it is refreshing to see a marketing book that deals...

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From: Amazon
Posted: Jul-18-1998

This is a fantastic book

It builds a strong case for using customer satisfaction as a key marketing strategy. Illustrates in detail many cases of businesses which have built huge success without advertising. This is a great resource for business owners.

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