Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media. more

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1-4 out of 4

From: Amazon
Posted: Sep-09-2008

Not worth the money - phoning it in.

The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.

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From: Amazon
Posted: Sep-05-2002

more dinasours

This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and...

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From: Amazon
Posted: Oct-03-1999

Excellent book

Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.

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From: Amazon
Posted: Jul-06-1998

Totoal outstanding for a british market

When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.Living in England it...

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