Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media. more

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Jay Conrad Levinson, Paperback, Amazon

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Guerrilla Advertising: Cost-Effective... Pages: 304, Edition: 1st Edition., Paperback, Houghton Mifflin Co.	Amazon 11,406 reviews	$10.17 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

2/5: From: Amazon; Posted: Sep-09-2008; Not worth the money - phoning it in.; The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Sep-05-2002; more dinasours; This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-03-1999; Excellent book; Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-06-1998; Totoal outstanding for a british market; When I read the book I found that it makes you learn about business in a way that was meeting you at your level. It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Oct-03-1999; Excellent book; Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Sep-05-2002; more dinasours; This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Sep-09-2008; Not worth the money - phoning it in.; The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.; read full review | report as inappropriate