Effective Public Relations (8th Edition)

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This ?bible? of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the ?bible of public relations,? the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice. more

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Scott M. Cutlip, Glen M. Broom, Allen H. Center, Hardcover, Textbooks.com

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Smarter Choice Effective Public Relations by Scott M. Cutlip, Allen H. Center and Glen M. Broom. ISBN13: 9780135412114. ISBN10: 0135412110. Published by... Used	Textbooks.com 2,445 reviews *smarter certified	$119 $89.25 Free Shipping Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it

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Recent Reviews

4/5: From: Amazon; Posted: Jan-13-2009; Cutlip and Center's Effective Public Relations; Had no problems other than I believe because of the holiday season the book did not arrive by the anticipated delivery date of 12/22/08. Instead it was not received until 12/29/08.; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-11-2007; Effective Public Relations textbook review; This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-04-2007; Good Information For PR People; The book has a great compilation of areas related to public relations. If you're new to the industry or are working in the industry and want to get some history, facts, and how to prepare a PR plan, get yourself the book.; read full review | report as inappropriate

2/5: From: Amazon; Posted: Mar-06-2004; From a student's perspective...; Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Jan-13-2009; Cutlip and Center's Effective Public Relations; Had no problems other than I believe because of the holiday season the book did not arrive by the anticipated delivery date of 12/22/08. Instead it was not received until 12/29/08.; read full review | report as inappropriate

2/5: From: Amazon; Posted: Mar-06-2004; From a student's perspective...; Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR...; read full review | report as inappropriate