Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Price Range:$9.93 to $16.15 | 5 stores
Product Rating:

100 Reviews
Info:
Set Price Alert Save to Wish List

Write a product review

ProductReviews

1-10 out of 100

From: Amazon
Posted: Sep-15-2009

Perfect for professionals dealing with discontinuous innovation

There are very few texts that do a good job dealing with how to convince the market to adopt new technologies. The standard TALC (tech adoption life cycle) texts have serious flaws when it comes to discontinuous technologies. Geoffrey Moore nails it with Crossing the Chasm. If you are an...

Read full review | Report as inappropriate

From: Amazon
Posted: Sep-12-2009

A guide to understanding company development and growth

In financing companies, it is critical to think about the stage and progress of the business. Crossing the Chasm provides a framework to understand some of the key dimensions in the growth and progress of technolgoy based businesses. Kenneth H Marks, lead author of The Handbook of Financing...

Read full review | Report as inappropriate

From: Amazon
Posted: Aug-18-2009

crossing the chasm

The book arrived in poor condition. Many of the pages of print were missing so pages were glued in. It's poor quality. Some pages were put in crooked, folded over and stained.

Read full review | Report as inappropriate

From: Amazon
Posted: Jun-25-2009

Don't waste time on late adopters - with any new idea

This business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high tech innovations). I refer to it often as a baseline for clients and anyone I am talking to to understand the process they are...

Read full review | Report as inappropriate

From: Amazon
Posted: Jan-12-2009

Too Many Obsolete References

While I found the first 20 or so pages of this book helpful in a general sense, the author made too many references to obsolete or no long existant software companies. Result: If you weren't in high tech in the 90's you might not get much from the examples.

Read full review | Report as inappropriate

From: Amazon
Posted: Nov-21-2008

Must read for anyone in high tech marketing

For a book on high tech that was first published nearly two decades ago to feel so relevant today is a testament to the ideas and writing of Geoffrey Moore. Its frankly pretty amazing how Moore seems like he's discussing the various success and failures of the social networks and their adoption...

Read full review | Report as inappropriate

From: Amazon
Posted: Jun-13-2008

Worth reading

Nutshell review - A good concept, insight, idea and explained well. As is often the case though, it could have been written in far fewer pages (but where's the margin in that?).

Read full review | Report as inappropriate

From: Amazon
Posted: Jun-13-2008

Worth reading

Nutshell review - An interesting concept and well written book describing how companies need to make the jump from the early adopters of their products to main-stream users in order to truly reap the rewards and succeed. However, as is often the case with these types of books, it could have been...

Read full review | Report as inappropriate

From: Amazon
Posted: Apr-28-2008

Surprisingly Real

It is amazing how this book describes, through real examples, they key role that the marketing plays in the massive adoption of a technology. Although most of the ideas should be known by most of the technological marketing people, this book must be a reference for newcomers.

Read full review | Report as inappropriate

From: Amazon
Posted: Dec-18-2007

Crossing the Chasm

I've bought copies of Crossing the Chasm for two customers and one associate. I guess that means I'm impressed.Few books, IMHO, can have a profound "life altering" effect on a business. E-Myth Revisited was one. This is another. It provides a very well thought out and persuasive strategy for...

Read full review | Report as inappropriate

Write a product review

1 2 3 4 5 Next