Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Paperback, Geoffrey A. Moore, Amazon, Buy.com, Barnes & Noble, Staples, Barnes and Noble

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title,desc	merchant	price	seeit
Smarter Choice Paperback, Crossing the Chasm:... Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to...	23,982 reviews *smarter certified	$9.93	See it
Crossing the Chasm: Marketing and... Customer Relations Business & Economics - Here is the bestselling guide that created a new game plan for marketing in...	Barnes & Noble	$18 $12.95 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Crossing the Chasm Pages: 256, Edition: Revised, Paperback, Harper Paperbacks	Amazon 11,406 reviews	$12.23 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Paperback, Crossing the Chasm:... Examines marketing strategies for high-tech products and why they differ from those in other industries. Author:...	Staples 156 reviews	$16.15	See it
Paperback, Crossing the Chasm:... Customer Relations Business & Economics - Here is the bestselling guide that created a new game plan for marketing in...	Barnes and Noble 20 reviews	$12.95	See it

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ProductReviews84/100 (100 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Sep-15-2009; Perfect for professionals dealing with discontinuous innovation; There are very few texts that do a good job dealing with how to convince the market to adopt new technologies. The standard TALC (tech adoption life cycle) texts have serious flaws when it comes to discontinuous technologies. Geoffrey...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-12-2009; A guide to understanding company development and growth; In financing companies, it is critical to think about the stage and progress of the business. Crossing the Chasm provides a framework to understand some of the key dimensions in the growth and progress of technolgoy based businesses....; read full review | report as inappropriate

1/5: From: Amazon; Posted: Aug-18-2009; crossing the chasm; The book arrived in poor condition. Many of the pages of print were missing so pages were glued in. It's poor quality. Some pages were put in crooked, folded over and stained.; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-25-2009; Don't waste time on late adopters - with any new idea; This business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high tech innovations). I refer to it often as a baseline for clients and...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-15-2009; Perfect for professionals dealing with discontinuous innovation; There are very few texts that do a good job dealing with how to convince the market to adopt new technologies. The standard TALC (tech adoption life cycle) texts have serious flaws when it comes to discontinuous technologies. Geoffrey...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jun-13-2008; Worth reading; Nutshell review - A good concept, insight, idea and explained well. As is often the case though, it could have been written in far fewer pages (but where's the margin in that?).; read full review | report as inappropriate

1/5: From: Amazon; Posted: Aug-18-2009; crossing the chasm; The book arrived in poor condition. Many of the pages of print were missing so pages were glued in. It's poor quality. Some pages were put in crooked, folded over and stained.; read full review | report as inappropriate