Advertising Secrets of The Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs - Reviews & Ratings - Good & Bad - Small Business & Entrepreneurship Books

From: Amazon
Posted: Nov-16-2008

Must Have...

If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand. This book can be applied to marketing any type of business...

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From: Amazon
Posted: Sep-06-2008

Adweek Copywriting Handbook is the updated version of Advertising Secrets Book

I ordered Advertising Secrets from our state library system because it is out of print and I didn't want to spend the high prices from the resellers. When I received it, I realized it is an exact copy of The Adweek Copywriting Handbook by Joseph Sugarman which IS in print and is sold for about...

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From: Amazon
Posted: May-20-2008

Sugarman Learned On His Own Dime

And that is what makes this book so good.Sugarman never did much writing for other people.He wrote to cover his payroll and build his ownbusiness - risking Millions of dollars a year,OF HIS OWN MONEY, to test his ideas.He confesses he lost more often than he won butwhen he wrote a winner he...

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From: Amazon
Posted: Apr-05-2007

Joe is AMAZING!

I have never been so impressed by a copywriter like I have been with Joe. I saw him speak a longtime ago at a Mark Joyner event and bought thisbook. I have had it by my side ever since.I couldn't recommend it enough!Matt BacakAuthor of Secrets of the Internet Millionaire Mind and The Ultimate...

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From: Amazon
Posted: Jan-05-2007

Buy this book

Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.Ideas backed by facts not opinions.

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From: Amazon
Posted: Jan-03-2007

Wow - tremendous book

I think it was about the second chapter, maybe earlier where he mentioned the 'magic stat thermostat'. Well, back when I was a kid in the early 80's (read like 10 years old), my dad used to get tons of mail order catalogs (like Hemmachler, sharper image, etc...), and liking technology at a young...

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From: Amazon
Posted: Sep-14-2005

One of the best books on crafting mouthwatering copy ever written!

Joe Sugarman is a copywriting and marketing genius.Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques.During the 80's Joe held annual Copywriting and...

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From: Amazon
Posted: Aug-06-2005

Ditto

After reading all the 5 star reviews I have nothing to add. I agree this is an excellent book.

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From: Amazon
Posted: Aug-05-2005

A Consumate Master of the Written Word

Notice the last two words in the title -- 'Written Word.' Writing something that is intended to be read is different than writing for television, radio, or anything else that is to be spoken. There are different techniques for the two approaches, and Mr. Sugarman is a consumate master of the...

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From: Amazon
Posted: Apr-18-2005

Brilliant must-read for all sales pros and copywriters

Sugarman's written an instant classic with this well-crafted copywriting resource. It's on the short list of copywriting books (along w/Bly, Collier, Ogilvy, Caples etc) that's a must-read foundation piece for any copywriter or other sales professional.Going deep into the specific mechanics of...

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