Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy...

Pages: 312, Hardcover, Delstar Pub

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Recent Reviews

5/5: From: Amazon; Posted: Nov-16-2008; Must Have...; If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand....; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-06-2008; Adweek Copywriting Handbook is the updated version of Advertising Secrets Book; I ordered Advertising Secrets from our state library system because it is out of print and I didn't want to spend the high prices from the resellers. When I received it, I realized it is an exact copy of The Adweek Copywriting Handbook...; read full review | report as inappropriate

4/5: From: Amazon; Posted: May-20-2008; Sugarman Learned On His Own Dime; And that is what makes this book so good.Sugarman never did much writing for other people.He wrote to cover his payroll and build his ownbusiness - risking Millions of dollars a year,OF HIS OWN MONEY, to test his ideas.He confesses he...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-05-2007; Joe is AMAZING!; I have never been so impressed by a copywriter like I have been with Joe. I saw him speak a longtime ago at a Mark Joyner event and bought thisbook. I have had it by my side ever since.I couldn't recommend it enough!Matt BacakAuthor of...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Nov-16-2008; Must Have...; If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you an example to make sure you understand....; read full review | report as inappropriate

1/5: From: Amazon; Posted: Aug-07-2001; Are we talking about the same book here?; Frankly I'm surprised at you all. This book is entry level, nothing more (or less), but NOT the ultimate resources etc. Long winded, lightweight and showing its age, it compares poorly with Robert Bly's The Copywriters Handbook. Get that...; read full review | report as inappropriate