influence: The Psychology of Persuasion (Collins Business Essentials)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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From: Amazon
Posted: Oct-11-2009

Extremely useful and interesting.

Summarizes some very widely known (and other lesser known) psychological experiments on human behavior and influence in an easy-to-understand format that forces you to realize why you might make certain choices. I am very glad to have read this and hope more people read it. The sections about...

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From: Amazon
Posted: Sep-17-2009

The applications of this book are limitless

We purchased this book with the intent of customizing a program administered by a non-profit, of which we are a part. Currently, more than 67% of offender who will be released this year will be back in prison within the next 30 months. Our mission is to keep people that have spent time in prison...

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From: Amazon
Posted: Sep-10-2009

A very good book fit to be read by anyone.

I thoroughly enjoyed this book. I really appreciate the fact that Cialdini begins with explaining what influence and persuasion really are: exploitation of instinct (he calls it the click...whirr phenomenon, which he explains well in the book). I read this book along with What Everybody Is Saying...

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From: Amazon
Posted: Aug-17-2009

An excellent book on behaviour

I really enjoyed this book, it has some eye-opening concepts regarding human behavior that I wasn't fully aware of before. These concepts are good to know, not only from a marketing perspective but just as way of understanding our dealings with other people on a day to day basis. Overall it was...

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From: Amazon
Posted: Jul-25-2009

An inside view of how we all tick

Although this is not a new book, its insights remain as true today as ever. Robert Cialdini dissects the way people are convinced to do things, and presents them in a one-item-per-chapter format.His basic thesis is that the brain is designed to make snapshot decisions in order to survive, and...

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From: Amazon
Posted: Jul-10-2009

Fundamental Reading for Human Interaction

Whether you are interested in this subject to use it to your advantage or to identify when you are being influenced, this is a basic primer for influence. Easily digested, this book gives you enough information to certainly identify techniques passively and possibly enough to use actively, but if...

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From: Amazon
Posted: Jul-07-2009

An indispensable guide for our automatic and vulnerable animal brains...

Cheaters and exploiters fill the world. With nearly every step they try to influence us in ways that we may not even detect. In subtle and sometimes treacherous ways they attempt to elicit thoughtless compliance from us that may result in our pocketbooks, or maybe our entire bank accounts,...

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From: Amazon
Posted: Jul-05-2009

Teaches the Influence"Theory"

Robert Cialdani covers Influence Theory in this groundbreaking book. In influenced, it breaks influence into six key factors: 1. Reciprocation 2. Consistency and Commitment 3. Social Proof 4. Authority 5. Liking (the person who is trying to influence us) 6. Scarcity Each of the above points is...

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From: Amazon
Posted: Jun-28-2009

Off the Mark

Cialdini offers some interesting insight into group behavior, but all too often he strays from informing the reader on how to actually persuade. Its as if he is showing off all that he knows about group psychology which is no use to the average person (unless your having a cardiac arrest in...

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From: Amazon
Posted: Jan-19-2009

A Classic On Persuasion

Robert Cialdini's book offers a set of seven persuasion principles. They include:Consistency: Be consistent and people will trust you more.Reciprocity: Give people something, and they will want to return the favor.Authority: People tend to trust authority figures.Social Proof: We tend to...

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