influence: The Psychology of Persuasion (Collins Business Essentials)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Influence: The Psychology of... Pages: 336, Edition: Revised, Paperback, Harper Paperbacks	Amazon 11,393 reviews	$12.23 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
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ProductReviews92/100 (100 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Oct-11-2009; Extremely useful and interesting.; Summarizes some very widely known (and other lesser known) psychological experiments on human behavior and influence in an easy-to-understand format that forces you to realize why you might make certain choices. I am very glad to have...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-17-2009; The applications of this book are limitless; We purchased this book with the intent of customizing a program administered by a non-profit, of which we are a part. Currently, more than 67% of offender who will be released this year will be back in prison within the next 30 months....; read full review | report as inappropriate

4/5: From: Amazon; Posted: Sep-10-2009; A very good book fit to be read by anyone.; I thoroughly enjoyed this book. I really appreciate the fact that Cialdini begins with explaining what influence and persuasion really are: exploitation of instinct (he calls it the click...whirr phenomenon, which he explains well in the...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Aug-17-2009; An excellent book on behaviour; I really enjoyed this book, it has some eye-opening concepts regarding human behavior that I wasn't fully aware of before. These concepts are good to know, not only from a marketing perspective but just as way of understanding our...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Oct-11-2009; Extremely useful and interesting.; Summarizes some very widely known (and other lesser known) psychological experiments on human behavior and influence in an easy-to-understand format that forces you to realize why you might make certain choices. I am very glad to have...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Dec-29-2008; Dated Material; *****James Gavitt says:I was also confused by the choice between the two books and contacted someone at the Influence at Work organization. He replied, "Although both books are based on Dr. Cialdini's years of research into the Six...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jun-28-2009; Off the Mark; Cialdini offers some interesting insight into group behavior, but all too often he strays from informing the reader on how to actually persuade. Its as if he is showing off all that he knows about group psychology which is no use to the...; read full review | report as inappropriate