Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web...

How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing. more

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Kenneth G. Mangun, Fred E. Hahn, Paperback, Amazon

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Recent Reviews

4/5: From: Amazon; Posted: Apr-16-2003; I Like the Systematic Approach; Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-29-2001; Very good for the novice; This book holds your hand every step of the way, The information is well presented and helpful.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Apr-16-2003; I Like the Systematic Approach; Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If...; read full review | report as inappropriate