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Marketing Phrase Book

Marketing Phrase Book

The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is... more

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    Marketing Phrase Book

    • From:Amazon
    • Posted:Jun-14-2001
    • A word for every reason!
    • This is one powerful thesaurus of proven-effective words & phrases to help create successful promotions for anything.

      If you produce your own advertising then this book is a must - it's the easy...

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You Can Market Your Book

You Can Market Your Book

This is a practical down-to-earth manual that gives the essentials for every writer in helping them sell their own... more

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    You Can Market Your Book

    • From:Amazon
    • Posted:Jan-15-2007
    • Very helpful.
    • I've used a lot of ideas from the book. I really enjoyed the section on getting endorsements for your book. And I contacted my local library after reading this book as well.
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    • From:Amazon
    • Posted:Jul-05-2006
    • For self-publishing only
    • If I were self-publishing my book, I would give this book five stars. Only because I'm seeking a publisher I give it two. The book is well-written and full of ideas. I've met the author and she is...
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The Complete Guide to Book Marketing

The Complete Guide to Book Marketing

With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of... more

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    The Complete Guide to Book Marketing

    • From:Amazon
    • Posted:Jul-21-2009
    • DATED BUT STILL HELPFUL
    • This was one of the first of many books on publishing and marketing books. It is dated but I found it helpful.
      In May 2009 I published Snappy Sayings: wit & wisdom from the world's greatest...
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Contemporary Marketing 2005

Contemporary Marketing 2005

Boone and Kurtz?s Contemporary Marketing has proved to be the premier introduction to marketing text and package,... more

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    Contemporary Marketing 2005

    • From:Amazon
    • Posted:Jul-26-2005
    • Well Designed Book!
    • I had to get this book for a Marketing class I had to take. The design of the book was awesome! I really enjoyed the Chapter video cases that provided current examples of the marketing concepts...
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    • From:Amazon
    • Posted:Apr-29-2005
    • Horrid. Useless. Ugly. Brought to you by Krispy Kreme
    • This was the textbook for my introductory marketing course. It has only provided one insight for me, and that is that business schools often find horrendous ways to teach.

      The cover...
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Contemporary Marketing

Contemporary Marketing

Boone and Kurtz?s Contemporary Marketing has proved to be the premier introduction to marketing text and package,... more

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    Contemporary Marketing

    • From:Amazon
    • Posted:Aug-04-2004
    • Very relevant to current times
    • A very recent book that explicitly relates recent important events to how to perform marketing of your products. Perhaps the most important is of course the terrorist attacks of September 2001, and...
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    • From:Amazon
    • Posted:Jan-06-2004
    • Amazon did not send right ISBN nuber to seller...watch out!
    • I had ordered this book and Amazon sent the wrong information to the seller. I got the study guide which is a softcover. Now Amazon won't take responsibilty for their action. I'm screwed because I...
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Contemporary Marketing

Contemporary Marketing

CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since... more

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    Contemporary Marketing

    • From:Amazon
    • Posted:Apr-28-2009
    • From:Amazon
    • Posted:Dec-06-2008
    • MARKETING AND JANUS
    • THIS BOOK IS WITHOUT DOUBT THE BEST ONE CAN POSSIBLY LOOK AT IN TERMS OF IN DEPTH MARKETING ACUMEN. I HAVE HAD THE BOOK FOR 2 YEARS AND IT HAS PROVIDED ME WITH TACTICS AND STRATEGIC INSIGHTS I...
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Global Marketing Strategies

Global Marketing Strategies

Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate... more

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    Global Marketing Strategies

    • From:Amazon
    • Posted:Apr-06-2006
    • Used in MBA program for International Marketing
    • We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any...
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    • From:Amazon
    • Posted:Apr-16-2000
    • Global Marketing Strategies Jeannet & hennessey
    • I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very...
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Key Marketing Skills

Key Marketing Skills

This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is... more

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Market Planning Guide

Market Planning Guide

Get hands-on proven marketing basics with this "bible" of business marketing. Marketing is the lifeblood for... more

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    Market Planning Guide

    • From:Amazon
    • Posted:Aug-04-2008
    • Market plan creation
    • The book is a good model for creating market plans. More examples of plans would add more value to the book. Overall, the book is a good tool to use in unveiling a new product or service into the...
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Marketing, Anniversary Edition

Marketing, Anniversary Edition

Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the... more

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Marketing for Dummies

Marketing for Dummies

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word... more

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    Marketing for Dummies

    • From:Amazon
    • Posted:Sep-07-2009
    • Enjoy reading
    • The book, like others "for Dummies" series, is interesting, but just suitable for Small and Home business. In my case, working at a global group, this book is not enough.
      Anyway, I enjoy...
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    • From:Amazon
    • Posted:Sep-01-2008
    • Not for me
    • Bought this as I thought being a general guide I may find areas attributable to my needs, my business has'nt really got a book out there that I could use specifically. I've also read 'Duct Tape...
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    • From:Amazon
    • Posted:May-26-2008
    • A Very Good Start
    • In "Marketing For Dummies", Alexander Hiam covers the basics of marketing, starting with an overview of what exactly marketing is, followed by how to design a marketing program and onwards:
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Marketing Outrageously

Marketing Outrageously

Jon Spoelstra, one of the country's best sports marketers,contends there is less risk and more payoffs in creating... more

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    Marketing Outrageously

    • From:Amazon
    • Posted:May-14-2009
    • From:Amazon
    • Posted:May-30-2007
    • Marketing outrageously and writing averagely
    • This book is a quick read and has some interesting examples of ways to market outrageously. I found myself thinking how the ideas that he had could help my business and I realized that not many...
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    • From:Amazon
    • Posted:Jan-09-2003
    • Major Disappointment
    • The book is fun to read. No question. The stories are great, especially if you like basketball and sports. Jon Spoelstra certainly came up with some outrageous ideas, and my oh my, didn't they...
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Marketing Planning & Strategy

Marketing Planning & Strategy

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business... more

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    Marketing Planning & Strategy

    • From:Amazon
    • Posted:Sep-07-2009
    • AVOID!! Is there any Planning or Strategy for this Book?
    • I have this book as well (8th ed) - I completely agree with this review. As a marketing and real estate graduate student with marketing and psychology degrees, this is absolutely the worst excuse...
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Marketing Research

Marketing Research

The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for... more

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    Marketing Research

    • From:Amazon
    • Posted:Mar-31-2000
    • Inside marketing research
    • I received this book as gift from a fellow statistician about two years ago, since then it was never more than three steps away from the place I was working. I continued to search for other...
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Marketing Research Essentials

Marketing Research Essentials

McDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the... more

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    Marketing Research Essentials

    • From:Amazon
    • Posted:Mar-20-2007
    • Could be better...
    • My high expectations for this pricey book were not met. They cover basic statistics, a watered down version. Other than a couple of concepts I could have gotten the rest of the book from an...
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Marketing Strategy

Marketing Strategy

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this... more

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    Marketing Strategy

    • From:Amazon
    • Posted:Apr-29-2009
    • 15-30,000 Foot View of Marketing
    • Professor Schnaars provides a high-level overview of marketing. This book reviews major concepts, with an emphasis on economic models and the history of marketing. Dr. Schnaars traces the marketing...
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    • From:Amazon
    • Posted:Sep-26-2001
Marketing

Marketing

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations... more

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    Marketing

    • From:Amazon
    • Posted:Oct-05-2005
    • From:Amazon
    • Posted:Jan-05-1999
Marketing (with InfoTrac)

Marketing (with InfoTrac)

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations... more

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    Marketing (with InfoTrac)

    • From:Amazon
    • Posted:Sep-16-2009
    • From:Amazon
    • Posted:Jul-05-2009
    • Was not able to return item
    • I tried contacting the seller to return this book, and the seller never responded to me via phone/email. Therefore, I will make sure I do not purchase "ANYTHING" from this seller ever again!
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Predatory Marketing

Predatory Marketing

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which... more

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    Predatory Marketing

    • From:Amazon
    • Posted:Feb-12-2008
    • The Predator
    • Instead of going for a slice of the pie, go for it all. This book will leave you to draw conclusions as to how to asertain an exclusive clientel through the marketing and planning procedures that...
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    • From:Amazon
    • Posted:Mar-15-2003
    • Great if you're a retailer - so - so otherwise
    • C Brit Beemer is the founder and CEO of America's Research Group, a Charleston based market research firm. In Predatory Marketing, Beemer shares perspectives he has gathered from interviews with...
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Contemporary Marketing, 2006

Contemporary Marketing, 2006

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package... more

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    Contemporary Marketing, 2006

    • From:Amazon
    • Posted:Jan-29-2008
    • Marketing class requirement
    • The book arrived in excellent condition and several days before it was expected. Great service. The book is required reading material for my Marketing class.
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    • From:Amazon
    • Posted:May-13-2007
Marketing Warfare

Marketing Warfare

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare... more

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    Marketing Warfare

    • From:Amazon
    • Posted:Aug-09-2009
    • Still has legs after 20 years, but they are getting tired
    • I read the original of this book 20 years ago and many of the concepts stuck with me all these years. I decided to reread it and see how the updated version would feel. Well, the basic principals...
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    • From:Amazon
    • Posted:Mar-30-2007
    • Of all the books, this one is the weakest
    • I found this one to be the weakest of all the books by Ries and Trout. As Creative Director of AUDIN Web Design, it just didn't capture my interest like their other books. Don't get me wrong, I...
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    • From:Amazon
    • Posted:Mar-24-2007
Marketing Genius

Marketing Genius

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you... more

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    Marketing Genius

    • From:Amazon
    • Posted:Jul-21-2006
    • Good on Theory and Marketing Jargons, But Too Conceptual and Impractical
    • If this want to have a Marketing 101 Quick Course, read this one because it has all the important marketing jargons or fashion concepts in one place.

      If you are a true marketing warrior,...
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    • From:Amazon
    • Posted:May-17-2006
    • Enrinched are those that read
    • Good things come to those that wait, and now that Peter Fisk has launched marketing genius we can only hope that the mundane silo marketers can start to apply some of the presented practices and...
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    • From:Amazon
    • Posted:Apr-10-2006
    • The real genius
    • The secret is getting people to buy the book, now that's the best way to make money...

      Like the stock broker who always has a winner for you to buy, and then you wonder if he's really...
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Marketing Management

Marketing Management

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management.... more

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    Marketing Management

    • From:Amazon
    • Posted:Sep-17-2009
    • Book wasn't the correct edition
    • I bought this item thinking that this was the 9th edition, as it wasn't clearly marked in the description and it was the wrong book... Be careful with this as some of the case studies in the...
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    • From:Amazon
    • Posted:Sep-06-2007
Global Marketing

Global Marketing

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing... more

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    Global Marketing

    • From:Amazon
    • Posted:Oct-06-2009
    • International Marketing Textbook I never received.
    • I am a first time, and last time, Amazon customer. I ordered a used text book to save money because some of my classmates and friends have done so in the past and had good luck. I am taking a 10...
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    • From:Amazon
    • Posted:Jun-25-2009
    • Speedy Delivery/GREAT PRICE/Excellent Condition
    • I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't...
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Marketing Research

Marketing Research

This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its... more

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    Marketing Research

    • From:Amazon
    • Posted:Jan-11-2009
    • Outdated and Overly Simplistic
    • This book is incredibly outdated and overly simplistic. The latest edition actually discusses floppy disc research. It is painfully slow and dull to read, and the research process diagrams are...
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    • From:Amazon
    • Posted:Feb-22-2008
    • From:Amazon
    • Posted:Feb-12-2003
    • Description of methods, rather than a teaching guide
    • This book is a collection of marketing research techniques described at lenght. Serves well as a reference to what happens (conceptually) in each technique. It does not serve as a teaching guide,...
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Contemporary Marketing

Contemporary Marketing

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most... more

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    Contemporary Marketing

    • From:Amazon
    • Posted:Mar-28-2009
    • extremely bad service
    • I never received this merchandise even though the money was quickly withdrawn from my account for this purchase a month later I am still waiting for my merchandise and do still wanted I would like...
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    • From:Amazon
    • Posted:Mar-09-2009
    • Marketing Textbook great price, as advertised
    • The book was half the price as in the bookstore. It arrived much quicker
      than expected, probably due to the economy but nevertheless sooner. I would buy from this seller again.
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Principles of Marketing

Principles of Marketing

The 11th edition of this popular text continues to build on four major marketing themes: building and managing... more

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    Principles of Marketing

    • From:Amazon
    • Posted:Aug-01-2006
    • The start
    • Principles of Marketing is a very important book. Any one want to learn about marketing should start with this book. It includes examples from our life showing how companies and people have used...
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Marketing

Marketing

This text introduces students to marketing through a managerial/strategic focus while addressing current issues such... more

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    Marketing

    • From:Amazon
    • Posted:Aug-25-1998
    • updated to include the internet
    • This book is little changed since edition 5. There were some minor updates to case example to correct "dated" material. There are now references to internet marketing and drug marketing. This...
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Foundations in Marketing

Foundations in Marketing

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while... more

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    Foundations in Marketing

    • From:Amazon
    • Posted:Oct-04-2009
Marketing Research

Marketing Research

In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with... more

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    Marketing Research

    • From:Amazon
    • Posted:Oct-07-2009
    • Marketing research book
    • I received it really late even though I paid extra so it would be delivered faster. My professor was upset because I couldn't hand in any homeworks. The book came in a good shape though
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Feb-24-2009
    • Marketing Research
    • The book is very dense but has a lot of good information that tells you what you need to know. gives pretty good examples, sometimes the definitions are the same as what they say in the main text...
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