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Tested Advertising Methods (Prentice Hall Business Classics)A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative... more |
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Advertising CopywritingThis work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting"... more |
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Effective Radio AdvertisingThrough case studies and documented research, this book provides radio stations, advertisers and advertising agency... more |
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Advertising and The Business of BrandsPages: 618, Edition: 1ST, Paperback, Copy Workshop more |
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Advertising Vs. Marketing: The Ethical ChallengeVarious business models have been presented each reflecting their strengths and weaknesses. The first model... more |
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AdverSelling: How to Build Stronger Relationships and Close More Sales...AdverSelling helps experienced sales people become more productive by applying twenty-six principles from successful... more |
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Advertising without an Agency Made Easy (Entrepreneur Made Easy Series)Pages: 240, Edition: 3, Paperback, Entrepreneur Press more |
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Guerrilla AdvertisingIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and... more |
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Advertising for a Small Business Made SimpleThe newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how... more |
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101 Ways to Advertise Your Business: Building a Successful Business with...Practical tips on advertising products and services simply, effectively, and without a big budget abound in this... more |
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Marketing Without Advertising (Marketing Without Advertising, 3rd ed)The best marketing you can do for your business is to concentrate on creating a high-quality operation that... more |
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Advertising Secrets of the Written Word: The Ultimate Resource on How to...Pages: 312, Hardcover, Delstar Pub more |
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Global Marketing and Advertising: Understanding Cultural ParadoxesGlobal Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more |
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Global Marketing and Advertising: Understanding Cultural ParadoxesGlobal Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more |
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More Advertising WorldwideThis book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by... more |
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International Advertising: Realities and MythsJohn Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The... more |
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Advertising Self-Regulation and Outside Participation: A Multinational..."Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without... more |
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Humor in the Advertising Business: Theory, Practice, and WitBeard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works.... more |
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Contemporary AdvertisingContemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee... more |
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Creative AdvertisingMore than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals namely, to transform readers... more |
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Contemporary AdvertisingContemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table... more |
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Creative Strategy in AdvertisingCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in... more |
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Billboard Advertising For Know-It-AllsFor Know-It-Alls,Paperback, English-language edition,Pages:52,Pub by Filiquarian Publishing more |
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Advertising and Integrated Brand PromotionLike other aspects of business, good advertising is the result of hard work and careful planning. Creating good... more |
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Consuming Angels: Advertising and Victorian WomenTimid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this... more |
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The Great American Blow-Up: Puffery in Advertising and SellingHow does advertising really work? This thoroughly revised edition of Ivan Prestons popular classic, The Great... more |
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Issues in American Advertising: Media, Society and a Changing WorldBig issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking... more |
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring MythsThe workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the... more |
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Cases in Advertising Management"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to... more |
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Excellence in Brand AdvertisingCreating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their... more |
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