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	Tested Advertising Methods (Prentice Hall Business Classics) 56 Reviews A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative... more Coupon Save to Wish List		from $5.24 Free Shipping 5 Stores 8 coupons available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details Code: Detail: Take $5 OFF the purchase of $100 or more at Buy.com Expires:Nov-30-2009 Restriction:New Customers Only. Coupons are not valid on Marketplace items Code: Detail: Free USPS shipping at DeepDiscount.com Expires:Nov-20-2010 Restriction:Unknow Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code: Detail: Free shipping on the first item you order at HotBookSale.com Expires:Nov-22-2010 Restriction:Unknow Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow Code: Detail: GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Tested Advertising Methods (Prentice Hall Business Classics) From:Amazon Posted:Sep-23-2009 The best I have read quite a few marketing/advertising books and this book gave me the best advice on headlines and copy. I always knew that headlines were more important, but this book broke it down and I... read full review \| report as inappropriate From:Amazon Posted:May-27-2008 Don't bother Waste of money. Waste of time. Only advertising book i've been inspired by has been "Hey Whipple Squeeze This." Save your money and skip this one. read full review \| report as inappropriate See more reviews >>
	Advertising Copywriting This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting"... more Coupon Save to Wish List		$91.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Effective Radio Advertising 1 Review Through case studies and documented research, this book provides radio stations, advertisers and advertising agency... more Coupon Save to Wish List		$69.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Effective Radio Advertising From:Amazon Posted:Jul-31-2006 A waste of my time and money I was full of anticipation when I finally got a copy of this book. Boy was I disappointed! I sell radio advertising as a profession; I'm also a small business owner, managing my family business. As... read full review \| report as inappropriate See more reviews >>
	Advertising and The Business of Brands Pages: 618, Edition: 1ST, Paperback, Copy Workshop more Coupon Save to Wish List		$50.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Advertising Vs. Marketing: The Ethical Challenge Various business models have been presented each reflecting their strengths and weaknesses. The first model... more Coupon Save to Wish List		$19.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	AdverSelling: How to Build Stronger Relationships and Close More Sales... 1 Review AdverSelling helps experienced sales people become more productive by applying twenty-six principles from successful... more Coupon Save to Wish List		$14.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles... From:Amazon Posted:Jul-17-2005 Advertising Principles That Can Increase Your Sales Advertising, Marketing, and Selling. While the three are perhaps "cousins" they are not the same. However, like all solid principles, they transfer very effectively across the board. In... read full review \| report as inappropriate See more reviews >>
	Advertising without an Agency Made Easy (Entrepreneur Made Easy Series) 1 Review Pages: 240, Edition: 3, Paperback, Entrepreneur Press more Coupon Save to Wish List		$19.95 from $15.56 2 Stores 7 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:10off150 Detail: $10 off plus free shipping on $150 or more Expires:Dec-31-2011 Restriction:Unknow Code:TSHIRT99 Detail: Use code TSHIRT99 during checkout to get Free Tshirt with purchase of $99 or more at eCampus Expires:Dec-31-2009 Restriction:Unknow Code:BUY380 Detail: 3% off of $80 or more at eCampus.com Expires:Dec-31-2011 Restriction:Unknow Code:BUY250 Detail: $2 off $50 or more at eCampus.com Expires:Dec-31-2011 Restriction:Unknow Code:No Code Required Detail: Free Shipping on Orders Over $59 Expires:Dec-31-2009 Restriction:Unknow Code:HIGHTEN Detail: $100.00 off $200.00 Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Advertising without an Agency Made Easy (Entrepreneur Made Easy Series) From:Amazon Posted:Dec-12-2007 Oustanding !!!!!!!!!!! This book is just GREAT !!!!!!!!! It is very well written, straight to the point, full of useful hints. It surely talks about the basics of marketing, but in a very realistic manner. I recommend to... read full review \| report as inappropriate See more reviews >>
	Guerrilla Advertising 4 Reviews In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and... more Coupon Save to Wish List		$10.17 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Guerrilla Advertising From:Amazon Posted:Sep-09-2008 Not worth the money - phoning it in. The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments. read full review \| report as inappropriate From:Amazon Posted:Sep-05-2002 more dinasours This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine... read full review \| report as inappropriate From:Amazon Posted:Oct-03-1999 Excellent book Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you... read full review \| report as inappropriate See more reviews >>
	Advertising for a Small Business Made Simple The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how... more Coupon Save to Wish List		$10.20 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	101 Ways to Advertise Your Business: Building a Successful Business with... 4 Reviews Practical tips on advertising products and services simply, effectively, and without a big budget abound in this... more Coupon Save to Wish List		$16.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising (101 .... From:Amazon Posted:Apr-27-2008 Another stunner As with all of Andrew Griffiths books, this one is packed full of about 121 really useful ideas, tips, templates and strategies. Everyone has the capacity to improve your business... read full review \| report as inappropriate See more reviews >>
	Marketing Without Advertising (Marketing Without Advertising, 3rd ed) 10 Reviews The best marketing you can do for your business is to concentrate on creating a high-quality operation that... more Coupon Save to Wish List		$17.16 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Marketing Without Advertising (Marketing Without Advertising, 3rd ed) From:Amazon Posted:Jan-27-2006 Well Worth Reading It is often observed that creative people, such as inventors and entrepreneurs, seem to have been cast in a mold different from the mold that produces successful business people. Therefore, when... read full review \| report as inappropriate From:Amazon Posted:Oct-14-2005 Marketing Without Advertisings This was written in 1997, and needs to be updated. Truly a disappointment. read full review \| report as inappropriate From:Amazon Posted:Apr-13-2003 Me-too book! Yes, this book does have good ideas on each page as others have stated; however, many are neither unique nor original. I got more out of Levinson's books. read full review \| report as inappropriate See more reviews >>
	Advertising Secrets of the Written Word: The Ultimate Resource on How to... 47 Reviews Pages: 312, Hardcover, Delstar Pub more Coupon Save to Wish List		$39.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful... From:Amazon Posted:Nov-16-2008 Must Have... If you want to become a master at marketing this is one of the books that you must have in your collection. Its very easy to understand because Joseph Sugarman tells you how to do it and gives you... read full review \| report as inappropriate From:Amazon Posted:Aug-07-2001 Are we talking about the same book here? Frankly I'm surprised at you all. This book is entry level, nothing more (or less), but NOT the ultimate resources etc. Long winded, lightweight and showing its age, it compares poorly with Robert... read full review \| report as inappropriate See more reviews >>
	Global Marketing and Advertising: Understanding Cultural Paradoxes 3 Reviews Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more Coupon Save to Wish List		from $66.32 2 Stores 2 coupons available Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Global Marketing and Advertising: Understanding Cultural Paradoxes From:Amazon Posted:May-30-2001 A unique perspective on consumer behaviour The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for... read full review \| report as inappropriate From:Amazon Posted:Feb-15-1999 no book is as useful for students and practitioners of adv. This book review is on a 'titre personnel" basis. I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of... read full review \| report as inappropriate See more reviews >>
	Global Marketing and Advertising: Understanding Cultural Paradoxes 3 Reviews Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities... more Coupon Save to Wish List		$59.95 from $29.75 Free Shipping 2 Stores 3 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Global Marketing and Advertising: Understanding Cultural Paradoxes From:Amazon Posted:May-30-2001 A unique perspective on consumer behaviour The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for... read full review \| report as inappropriate From:Amazon Posted:Feb-15-1999 no book is as useful for students and practitioners of adv. This book review is on a 'titre personnel" basis. I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of... read full review \| report as inappropriate See more reviews >>
	More Advertising Worldwide This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by... more Coupon Save to Wish List		$89.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	International Advertising: Realities and Myths 1 Review John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The... more Coupon Save to Wish List		$67.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: International Advertising: Realities and Myths From:Amazon Posted:Aug-03-2000 How global is advertising? A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what... read full review \| report as inappropriate See more reviews >>
	Advertising Self-Regulation and Outside Participation: A Multinational... "Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without... more Coupon Save to Wish List		$119.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Humor in the Advertising Business: Theory, Practice, and Wit Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works.... more Coupon Save to Wish List		$26.95 from $25.75 Free Shipping 2 Stores 3 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow
	Contemporary Advertising 9 Reviews Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the ?coffee... more Coupon Save to Wish List		from $14.39 Free Shipping 3 Stores 4 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Contemporary Advertising From:Amazon Posted:Aug-28-2008 Contemporary Advertising I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics... read full review \| report as inappropriate From:Amazon Posted:Jul-07-2005 Ok It took long time to get the book, but I got the book finally read full review \| report as inappropriate From:Amazon Posted:Nov-12-2002 Contemporary Advertising with PowerWeb and CD-ROM It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other... read full review \| report as inappropriate See more reviews >>
	Creative Advertising 25 Reviews More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals namely, to transform readers... more Coupon Save to Wish List		$39.95 from $22.00 4 Stores 4 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code: Detail: Take $5 OFF the purchase of $100 or more at Buy.com Expires:Nov-30-2009 Restriction:New Customers Only. Coupons are not valid on Marketplace items Review Selected reviews for: Creative Advertising From:Amazon Posted:Jan-10-2009 Amazing reading The spanish edition I read was a Great advertising inspiration. Definetly 5 stars. But...has this new edition have the same contents.? wHATS NEW?? read full review \| report as inappropriate See more reviews >>
	Contemporary Advertising 9 Reviews Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table... more Coupon Save to Wish List		from $122.52 Free Shipping 4 Stores 7 coupons available Code: Detail: GET FREE SHIPPING ON ORDERS OF $25 OR MORE at Barnes and Noble Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Contemporary Advertising From:Amazon Posted:Aug-28-2008 Contemporary Advertising I am pleased with the layout of the book. The topics are placed in a logical order and the chapters fit well together. He used a varied and interesting selection of ads to help explain the topics... read full review \| report as inappropriate From:Amazon Posted:Jul-07-2005 Ok It took long time to get the book, but I got the book finally read full review \| report as inappropriate From:Amazon Posted:Nov-11-2002 Contemporary Advertising with PowerWeb and CD-ROM It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other... read full review \| report as inappropriate See more reviews >>
	Creative Strategy in Advertising 4 Reviews CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in... more Coupon Save to Wish List		from $60.82 Free Shipping 3 Stores 4 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Creative Strategy in Advertising From:Amazon Posted:Mar-02-2007 A Necessary Resource for Communication, Advertising, PR, and Layout Design Majors!!! I have had much success with this book. My professor is the editor of a widely read prestigious magazine, and she truly believes in this text. Our class has welcomed many guest speakers in the... read full review \| report as inappropriate See more reviews >>
	Billboard Advertising For Know-It-Alls 1 Review For Know-It-Alls,Paperback, English-language edition,Pages:52,Pub by Filiquarian Publishing more Coupon Save to Wish List		from $7.17 2 Stores 2 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Review Selected reviews for: Billboard Advertising For Know-It-Alls From:Amazon Posted:Jan-26-2009 An absolute waste I've never rated any product before but felt compelled to do so with this "book". It's a terrible waste of time and paper. It's laughable that it's for "Know-It-Alls". I suppose they figure that if... read full review \| report as inappropriate See more reviews >>
	Advertising and Integrated Brand Promotion 4 Reviews Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good... more Coupon Save to Wish List		$218.50 from $109.00 Free Shipping 2 Stores 3 coupons available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Review Selected reviews for: Advertising and Integrated Brand Promotion From:Amazon Posted:Aug-01-2009 Book for school Thank you very much I got the item just in time for school and at a good price. read full review \| report as inappropriate From:Amazon Posted:Mar-28-2009 Very Late Shipment I ordered this book on Feb 19th, received it March 28th. That's a ridiculous lag time, especially for goods that are time-sensitive like textbooks. I had to go through my midterms with no book b/c... read full review \| report as inappropriate See more reviews >>
	Consuming Angels: Advertising and Victorian Women Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this... more Coupon Save to Wish List		from $23.65 2 Stores 2 coupons available Code:No Code Required Detail: Pay $.99 Standard Shipping on any item $10 or more at Textbooksrus. Expires:Dec-31-2009 Restriction:See site for details. Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	The Great American Blow-Up: Puffery in Advertising and Selling 1 Review How does advertising really work? This thoroughly revised edition of Ivan Prestons popular classic, The Great... more Coupon Save to Wish List		$19.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: The Great American Blow-Up: Puffery in Advertising and Selling From:Amazon Posted:Apr-28-1997 Dishonesty dissected. (The above numerical rating is a default settingembedded in Amazon's format. This reviewer doesnot generally employ numerical ratings.) Preston carefully examines the many forms of advertising... read full review \| report as inappropriate See more reviews >>
	Issues in American Advertising: Media, Society and a Changing World Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking... more Coupon Save to Wish List		$45.00 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths 1 Review The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the... more Coupon Save to Wish List		$58.95 at Amazon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details. Review Selected reviews for: Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths From:Amazon Posted:Dec-30-2003 The leading thinker There are very few books in the field of communications that bridge the gap between marketing theory and the realities of creative development. This is one of the few, and it is John Philip Jones'... read full review \| report as inappropriate See more reviews >>
	Cases in Advertising Management "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to... more Coupon Save to Wish List		from $24.66 Free Shipping 2 Stores 2 coupons available Code: Detail: Free shipping on the first item you order at HotBookSale.com Expires:Nov-22-2010 Restriction:Unknow Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.
	Excellence in Brand Advertising Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their... more Coupon Save to Wish List		from $8.64 Free Shipping 2 Stores 2 coupons available Code: Detail: Free shipping on the first item you order at HotBookSale.com Expires:Nov-22-2010 Restriction:Unknow Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.