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The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)

The PR Styleguide: Formats for Public Relations Practice (Wadsworth...

A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and... more

Public Relations Cases

Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear... more

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    Public Relations Cases

    • From:Amazon
    • Posted:Aug-29-2002
    • incredible read
    • I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR...
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Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners (Lea's Communication Series)

Law for Advertising, Broadcasting, Journalism, and Public Relations: A...

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two... more

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Public Relations

Public Relations

Manufactured by Ferguson Publishing,Hardcover,Series: Careers in Focus Ser., English-language edition,Pages:149,Pub... more

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Public Relations with DVD

Public Relations with DVD

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge... more

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    Public Relations with DVD

    • From:Amazon
    • Posted:Mar-17-2009
    • Vague, boring...
    • I'm not a PR or communications major, but I thought this book felt like a very vague glossing-over of what PR is, unless the PR is just a vaguely defined profession... also some parts of it were...
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Effective Catholic High School Public Relations

Effective Catholic High School Public Relations

The case studies in public relations outlined here represent the range of circumstance and experience that is... more

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Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business

Creating the Corporate Soul: The Rise of Public Relations and Corporate...

Over the course of the twentieth century the popular perception of America's giant corporations has undergone an... more

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    Review
    • From:Amazon
    • Posted:Dec-25-2007
    • Dry read, but good
    • This book does a nice job of taking a dry subject and presenting it in an interesting way. It is nice reading about different companies "adventures" in advertising. I specifically liked the phone...
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    • From:Amazon
    • Posted:Apr-24-2006
    • Well documented history of how corporations learned to create images for public consumption
    • This is an interesting work in business and cultural history. Roland Marchand documents the way corporations used (and developed) public relations to develop images of themselves in the public...
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The PR Buzz Factor: How Using Public Relations Can Boost Your Business

The PR Buzz Factor: How Using Public Relations Can Boost Your Business

A "hands-on" workbook, deliberately written in a practical, interactive way to help small businesses achieve... more

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    • From:Amazon
    • Posted:Apr-06-2006
    • A "user-friendly" reference for achieving the greatest results possible in public relations and company representation
    • The PR Buzz Factor: How Using Public Relations Can Boost Your Business by Russel Lawson (Head of Public Affairs for the Federation of Small Businesses in Wales) is an superbly written, organized...
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Women in Public Relations

Women in Public Relations

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in... more

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Effective Public Relations (8th Edition)

Effective Public Relations (8th Edition)

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory,... more

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    Review
    • From:Amazon
    • Posted:Jan-13-2009
    • Cutlip and Center's Effective Public Relations
    • Had no problems other than I believe because of the holiday season the book did not arrive by the anticipated delivery date of 12/22/08. Instead it was not received until 12/29/08.
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    • From:Amazon
    • Posted:Mar-06-2004
    • From a student's perspective...
    • Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks....
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Public Relations Cases: International Perspectives

Public Relations Cases: International Perspectives

This unique collection of contemporary international public relations case studies offers in depth insights into the... more

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Effective Public Relations

Effective Public Relations

Glen Broom,Paperback, Edition: 10, English-language edition,Pages:504,Pub by Prentice Hall Higher Education more

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    Effective Public Relations

    • From:Amazon
    • Posted:Jan-13-2009
    • Cutlip and Center's Effective Public Relations
    • Had no problems other than I believe because of the holiday season the book did not arrive by the anticipated delivery date of 12/22/08. Instead it was not received until 12/29/08.
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    • From:Amazon
    • Posted:Mar-05-2004
    • From a student's perspective...
    • Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks....
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Marketing Public Relations

Marketing Public Relations

KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather... more

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Public Relations Cases

Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition,... more

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Public Relations: The Complete Guide

Public Relations: The Complete Guide

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public... more

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    Public Relations: The Complete Guide

    • From:Amazon
    • Posted:Sep-12-2007
    • Not Very Informative -- Much Better Books Out There
    • I bought this book after reading many of the great editorial reviews, quotes, and customer reviews. It sounded like a complete guide that would step up my public relations tactics. After reading...
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    • From:Amazon
    • Posted:Jun-28-2007
    • A must have for any public realations professional
    • I am a professional PR and marketing man. I constantly strive to hone my skills by reading trade articles and books about the subject. If you hope to become adroit at marketing, you must do the...
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Primer of Public Relations Research

Primer of Public Relations Research

This authoritative guide provides comprehensive coverage of the various research methods available to public... more

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    Primer of Public Relations Research

    • From:Amazon
    • Posted:Mar-21-2006
    • public relations practioner's handbook
    • this book is perfect to that research is very important tool for public relations practioners . It also show how to use and practice research in public relations programs
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    • From:Amazon
    • Posted:Aug-22-2002
    • Well Researched, But Difficult to Read
    • As someone with an interest in the applications of research towards public relations, I have been a fan of Dr. Stacks's many publications. I eagerly anticipated this work by the famed University...
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Strategic Planning for Public Relations

Strategic Planning for Public Relations

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types... more

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    • From:Amazon
    • Posted:Jan-03-2006
    • One of my favorite campaign textbooks
    • It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of my favorites. I find the sections on strategy and evaluation weak, but the parts on formative...
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Public Relations Worktext: A Writing and Planning Resource

Public Relations Worktext: A Writing and Planning Resource

Public Relations Worktext is a writing and planning resource for public relations students and practitioners. more

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Public Relations: A Values-Driven Approach (2nd Edition)

Public Relations: A Values-Driven Approach (2nd Edition)

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A... more

Sport Public Relations: Managing Organizational Communication

Sport Public Relations: Managing Organizational Communication

Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport... more

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    • From:Amazon
    • Posted:Sep-22-2009
Practice of Public Relations (8th Edition)

Practice of Public Relations (8th Edition)

An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares... more

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    • From:Amazon
    • Posted:May-04-2009
    • Good for beginners
    • The book is very good for beginner, it gives an overview of PR and shows the student how to apply it in real life by explaining cases and developing creative thinking. I think that for a more...
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    • From:Amazon
    • Posted:Jan-03-2009
    • THIS WAS A GIFT
    • This was a gift for a lady friend of mine who needed it for a college course. She said that the price I paid was the best around that she could fine even on the internet. She did tell me that it...
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    • From:Amazon
    • Posted:Sep-17-2005
    • Expensive and Confusing
    • The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it...
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Public Relations: Strategies and Tactics (8th Edition)

Public Relations: Strategies and Tactics (8th Edition)

Public Relations: Strategies and Tactics, 9/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, University... more

Public Relations: The Profession and The Practice

Public Relations: The Profession and The Practice

Provide your students with a thorough understanding of public relations practice with a text that incorporates the... more

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    Review
    • From:Amazon
    • Posted:Jun-11-2000
    • Good book! Worth buying
    • I use this book for my study Creative Communication at the University of Professional Education Ichthus in Rotterdam, the Netherlands.

      The text is very clear and the samples are excellent....

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Public Relations:  The Profession and the Practice

Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge... more

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    Review
    • From:Amazon
    • Posted:Dec-06-2008
    • Public relation is more than damage control..
    • Starting with the nature, history, and a theoretical basis of public relations, the book covers law ethics, research, strategic planning, action communication, evaluating effectiveness, media and...
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Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies, Volume 10)

Perspectives on Public Relations Research (Routledge Advances in...

Examines public relations from a variety of different perspectives such as management, rhetoric theory, practitioner,... more

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International Public Relations: Negotiating Culture, Identity, and Power

International Public Relations: Negotiating Culture, Identity, and Power

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach... more

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Public Relations Writing and Media Techniques (5th Edition)

Public Relations Writing and Media Techniques (5th Edition)

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available,... more

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    Review
    • From:Amazon
    • Posted:Sep-25-2009
    • Horrific Customer Service!!!
    • Public Relations Writing and Media Techniques (5th Edition)THey never sent me the text book i purchased and paid for. They sent me a tracking number, I tracked it and it was sent to someone in...
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    • From:Amazon
    • Posted:May-28-2009
    • Good read
    • I bought this book for a grad class I was taking and found that I learned more from reading the book than from the class! I actually have it sitting by my desk at work since it's an easy reference...
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    • From:Amazon
    • Posted:Mar-19-2006
    • Ok ...
    • While the book does a good job by touching on many -- if not all -- aspects of public relations writing, it does so quite blandly, ignoring how to truly become a good writer. I found the book to be...
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Public Relations: A Values-Driven Approach (3rd Edition)

Public Relations: A Values-Driven Approach (3rd Edition)

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A... more

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    • From:Amazon
    • Posted:Oct-03-2009
    • I'm really unsatisfied
    • I have never received this item. I ordered this item on Sep.1, today is Oct.3, I don't know what can I do. I reorder same item with another seller, I have already received that item. but this item...
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    • From:Amazon
    • Posted:Sep-17-2005
    • From:Amazon
    • Posted:Apr-06-2004
    • Pretty good intro to PR book
    • I am minoring in Public Relations and this was the required book for the class. It is pretty straight forward and easy to understand. The layout is great and has been easy to follow.

      One thing...

    • read full review | report as inappropriate
Key Concepts in Public Relations (Key Concepts (Sage))

Key Concepts in Public Relations (Key Concepts (Sage))

Key Concepts in Public Relations:Provides a comprehensive, easy-to-use overview to the field Covers over 150 central... more

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Public Relations For Dummies (For Dummies (Business & Personal Finance))

Public Relations For Dummies (For Dummies (Business & Personal Finance))

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get... more

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    Review
    • From:Amazon
    • Posted:Mar-15-2008
    • Don't waste your money on this
    • I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no...
    • read full review | report as inappropriate
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