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Telemarketing Success For Small and Mid-Sized Firms

Telemarketing Success For Small and Mid-Sized Firms

It all begins with a phone call. The idea behind this book is to offer the reader a step by step point of reference... more

Everything the Marketing Vultures Understand About Marketing Your Law Firm

Everything the Marketing Vultures Understand About Marketing Your Law Firm

Famed law firm marketing guru Ben Glass has worked for years to uncover the secrets to marketing a law practice... more

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Business Comes To The Expert: A Proactive Marketing Plan For Professional Practice Firms

Business Comes To The Expert: A Proactive Marketing Plan For...

How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the... more

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The Law Firm Internet Marketing Book: How To Use The Internet To Drive Targeted, Low Cost Leads To Your Law Firm Web Site

The Law Firm Internet Marketing Book: How To Use The Internet To Drive...

This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing... more

Advertising Financial Products and Services: Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies

Advertising Financial Products and Services: Proven Techniques and...

"Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer... more

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The Theory of the Firm: Microeconomics with Endogenous Entrepreneurs, Firms, Markets, and Organizations

The Theory of the Firm: Microeconomics with Endogenous Entrepreneurs,...

The Theory of the Firm presents a path-breaking general framework for understanding the economics of the firm. The... more

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The Theory of the Firm: Microeconomics with Endogenous Entrepreneurs, Firms, Markets, and Organizations

The Theory of the Firm: Microeconomics with Endogenous Entrepreneurs,...

The Theory of the Firm presents a path-breaking general framework for understanding the economics of the firm. The... more

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Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective

Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective

This book examines transaction cost economics, the influential theoretical perspective on organizations and industry... more

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Marketplace Masters: How Professional Service Firms Compete to Win

Marketplace Masters: How Professional Service Firms Compete to Win

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, and... more

Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

Entrepreneurial Marketing: The Growth of Small Firms in the New Economic...

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of... more

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The Firm, the Market, and the Law

The Firm, the Market, and the Law

Few other economists have been read and cited as much as R.H. Coase, a scholar who approached economics as a... more

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    The Firm, the Market, and the Law

    • From:Amazon
    • Posted:Apr-07-2008
    • New Institutional Economics
    • The essays in this book are the foundation for New Institutional Economics. Coase arrived at a simple explanation for institutions: transaction costs. In 1937 Coase argued that organizations exist...
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Firms, Markets and Economic Change: A Dynamic Theory of Business Institutions

Firms, Markets and Economic Change: A Dynamic Theory of Business...

The authors argue that innovation is a complex process that defies neat categorization and government policy should... more

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Between Politics and Markets: Firms, Competition, and Institutional Change in Post-Mao China (Structural Analysis in the Social Sciences)

Between Politics and Markets: Firms, Competition, and Institutional...

Between Politics and Markets examines how the decline of central planning in post-Mao China was related to the rise... more

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Choosing Small, Choosing Smart: Job Search Strategies for Lawyers in the Small Firm Market, Revised Second Edition

Choosing Small, Choosing Smart: Job Search Strategies for Lawyers in the...

This Revised Second Edition (replacing a title by the same name) still includes a wealth of advice on the pros and... more

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Defining Your Market

Defining Your Market

Pages: 180, Edition: 1, Hardcover, Routledge more

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    Defining Your Market

    • From:Amazon
    • Posted:Oct-04-2000
    • Defining Your Market--Excellent for Amateurs & Professionals
    • Art Weinstein delivers a powerful and insightful detailed plan for defining your target market. It is complex and well researched, yet simple to understand. He is able to use terminology familiar...
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International Strategy and Market Performance in New Biotechnology Firms

International Strategy and Market Performance in New Biotechnology Firms

Pages: 112, Edition: 1, Hardcover, Routledge more

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European Business Systems: Firms and Markets in Their National Contexts

European Business Systems: Firms and Markets in Their National Contexts

As Europe moves towards greater integration, there is increasing recognition of national differences in European... more

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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and...

New marketing strategies for professional service businesses This insightful guide shows professional services... more

Knowledge, Organizational Evolution and Market Creation: The Globalization of Indian Firms from Steel to Software

Knowledge, Organizational Evolution and Market Creation: The...

Where do new multinationals come from? How do firms in developing economies become global players? Gita Sud de Surie... more

Between Politics and Markets: Na

Between Politics and Markets: Na

Pages: 270, Edition: 1, Hardcover, Cambridge University Press more

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Creating Market Insight How Firms Create Value from Market Understanding

Creating Market Insight How Firms Create Value from Market Understanding

Pages: 332, Hardcover, Wiley more

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Globalization, the Multinational Firm, and Emerging Economies

Globalization, the Multinational Firm, and Emerging Economies

Pages: 414, Hardcover, Emerald Group Publishing Limited more

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Plunkett's Companion to the Almanac of American Employers 2007 Mid-Size Firms

Plunkett's Companion to the Almanac of American Employers 2007 Mid-Size...

Pages: 681, Paperback, Plunkett Research more

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Format: Hardcover, Publisher: Edward Elgar Pub (October 01, 2007), ISBN: 97...

Format: Hardcover, Publisher: Edward Elgar Pub (October 01, 2007), ISBN:...

Pages: 238, Hardcover, Edward Elgar Publishing more

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Format: Paperback, Publisher: Amer Bar Assn (October 01, 2007), ISBN: 97815...

Format: Paperback, Publisher: Amer Bar Assn (October 01, 2007), ISBN:...

Pages: 48, Paperback, American Bar Association more

Format: , Publisher: Amer Bar Assn (October 01, 2007), ISBN: 9781590318300

Format: , Publisher: Amer Bar Assn (October 01, 2007), ISBN: 9781590318300

Pages: 120, Edition: Pap/Cdr, Paperback, American Bar Association more

Marketing Made Easy for the AEC Firm: Principles and Procedures

Marketing Made Easy for the AEC Firm: Principles and Procedures

Pages: 272, Paperback, BNI Publications more

  • $59.95
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The Art Firm: Aesthetic Management and Metaphysical Marketing

The Art Firm: Aesthetic Management and Metaphysical Marketing

"The Art Firm" explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms?as... more

Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of... more

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    Review
    • From:Amazon
    • Posted:Oct-26-2002
    • The book stinks for attorneys looking for marketing ideas
    • This book is really some Marketing academic's huge thesis and research paper. Nothing in here is practical to lawyers. No specific marketing ideas are given, just a bunch of statistics regarding...
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    • From:Amazon
    • Posted:Jun-15-2000
    • Marketing the "firm" is not enough...
    • The relationship between lawyer and client is highly personal - so marketing techniques that may work for the "firm" may not be enough. To persuade people to use your firm's services takes more....
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Client at the Core: Marketing and Managing Today's Professional Services Firm

Client at the Core: Marketing and Managing Today's Professional Services...

"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by... more

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