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Global Marketing Strategies

Global Marketing Strategies

Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate... more

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    Review
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    Global Marketing Strategies

    • From:Amazon
    • Posted:Apr-06-2006
    • Used in MBA program for International Marketing
    • We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any...
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    • From:Amazon
    • Posted:Apr-16-2000
    • Global Marketing Strategies Jeannet & hennessey
    • I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very...
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Global Marketing

Global Marketing

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing... more

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    Review
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    Global Marketing

    • From:Amazon
    • Posted:Oct-06-2009
    • International Marketing Textbook I never received.
    • I am a first time, and last time, Amazon customer. I ordered a used text book to save money because some of my classmates and friends have done so in the past and had good luck. I am taking a 10...
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    • From:Amazon
    • Posted:Jun-25-2009
    • Speedy Delivery/GREAT PRICE/Excellent Condition
    • I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't...
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Global Marketing (4th Edition) (Pie)

Global Marketing (4th Edition) (Pie)

For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.... more

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    Global Marketing (4th Edition) (Pie)

    • From:Amazon
    • Posted:Jan-19-2009
    • great book
    • This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with...
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    • From:Amazon
    • Posted:Aug-25-2008
    • Bad Shipping
    • Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in...
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Global Marketing Management: A Casebook

Global Marketing Management: A Casebook

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses... more

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Strategic Marketing Decisions In Global Markets

Strategic Marketing Decisions In Global Markets

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a... more

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This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits (This Business of)

This Business of Global Music Marketing: Global Strategies for...

Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with... more

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    Review
    • From:Amazon
    • Posted:Jan-29-2009
    • Only book availabe that covers this subject that is up-to-date in 2009
    • As far as I khow, this is the only book available that covers this subject. There was a short article in the WSJ about a specific musician, and how he has been able to self promote his music using...
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Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin...

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic... more

Compaq Handheld battery

Compaq Handheld battery

Compaq is a leading global provider of information technology products, services and solutions for enterprise... more

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      10% off plus FREE shipping

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TWIN WAN VPN GATEWAY W/VPN

TWIN WAN VPN GATEWAY W/VPN

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    TWIN WAN VPN GATEWAY W/VPN

    • From:CNET
    • Posted:Oct-12-2005
    • "Do not use as multi remote site VPN gateway"
    • Router seems to act very flaky at best when using twin wan VPN and three sites. Newest Firmware, 2R, seems to be very unstable. WAN1 stops responding after a certain period of time. VPN goes up but...
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Global Marketing Power X-Plug Twin Pack by XiNCOM

Global Marketing Power X-Plug Twin Pack by XiNCOM

The XiNCOM Power X-Plug Series brings a fast and simple LAN solution through existing power lines to residential and... more

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Global Marketing MVFASA Medium LCD Articulating Swing Arm by Moview

Global Marketing MVFASA Medium LCD Articulating Swing Arm by Moview

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Global Marketing Ergonomic Mouse Hand Rest by MouseBean

Global Marketing Ergonomic Mouse Hand Rest by MouseBean

- Product Name: MouseBean Hand Rest - Marketing Information: Engineered for Comfort and Protection. The MouseBean... more

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Global Marketing Ergonomic Mouse Hand Rest by MouseBean (black/grey)

Global Marketing Ergonomic Mouse Hand Rest by MouseBean (black/grey)

The MouseBean Hand Rest is designed to provide support, protection and comfort when using a mouse. Following detailed... more

Global Marketing Ergonomic Mouse Hand Rest by MouseBean (violet/cerise)

Global Marketing Ergonomic Mouse Hand Rest by MouseBean (violet/cerise)

The MouseBean Hand Rest is designed to provide support, protection and comfort when using a mouse. Following detailed... more

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Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)

Global Marketing: Foreign Entry, Local Marketing, and Global Management...

Johansson?s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct... more

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    Review
    • From:Amazon
    • Posted:Sep-03-2005
    • From:Amazon
    • Posted:Jul-21-2005
    • Ripping you off
    • This is book is what in marketing they call the rip-off strategy.

      Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class,...
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Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set

Global Marketing Strategies And Cases In Global Marketing Strategies...

Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors... more

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    Review
    • From:Amazon
    • Posted:Apr-06-2006
    • Used in MBA program for International Marketing
    • We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Apr-16-2000
    • Global Marketing Strategies Jeannet & hennessey
    • I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very...
    • read full review | report as inappropriate
Managing Global Accounts

Managing Global Accounts

As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets... more

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    Managing Global Accounts

    • From:Amazon
    • Posted:Sep-25-2008
    • This is an Outstanding Book
    • Think of this as the handbook for Global Account Management (GAM). It is a terrific one, chock full of processes and steps for managers trying to catch up with the needs of their global...
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    • From:Amazon
    • Posted:Dec-27-2006
    • Small kernels of value amidst tons of ore
    • This book reads as though it were written by someone who spent their business career in sales operations. You know the ones - overly preoccupied with process with little understanding of how things...
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Principles of Marketing: A Global Perspective

Principles of Marketing: A Global Perspective

Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right... more

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Global Marketing: Foreign Entry, Local Marketing and Global Management

Global Marketing: Foreign Entry, Local Marketing and Global Management

Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct... more

BETC PARIS - Global Advertising Agency (French Edition)

BETC PARIS - Global Advertising Agency (French Edition)

Pages: 380, Edition: Mul, Hardcover, BIS Publishers more

  • $62.05
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How To Get and Keep Good Clients, Global Third Edition

How To Get and Keep Good Clients, Global Third Edition

Best selling author and acknowledged marketing ace Jay Foonberg gives time-proven tips and systems that you can use... more

  • $120.47
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Subprime Meltdown: From U.S. Liquidity Crisis To Global Recession

Subprime Meltdown: From U.S. Liquidity Crisis To Global Recession

Why are there so many foreclosures? Why would banks, the pillars of fiscal responsibility and risk aversion, lend... more

Mercury-Free: The Wisdom Behind the Global Consumer Movement to Ban "Silver" Dental Fillings

Mercury-Free: The Wisdom Behind the Global Consumer Movement to Ban...

Pages: 259, Edition: 1, Library Binding, Gabriel Rose Press more

Talent is Just the Beginning - an artist's guide to marketing in the 21st-Century

Talent is Just the Beginning - an artist's guide to marketing in the...

A marketing guide for artists with timely information on the business of art, accessing the global marketblace,... more

Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands

Brandchild: Remarkable Insights into the Minds of Today's Global Kids &...

* A unique exploration of children's relationships with consumer brands more

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