global marketing

Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate... more

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  Review

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  Global Marketing Strategies

  • From:Amazon
  • Posted:Apr-06-2006

  • Used in MBA program for International Marketing
  • We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any...
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  • From:Amazon
  • Posted:Apr-16-2000

  • Global Marketing Strategies Jeannet & hennessey
  • I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very...
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Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing... more

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  Review

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  Global Marketing

  • From:Amazon
  • Posted:Oct-06-2009

  • International Marketing Textbook I never received.
  • I am a first time, and last time, Amazon customer. I ordered a used text book to save money because some of my classmates and friends have done so in the past and had good luck. I am taking a 10...
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  • From:Amazon
  • Posted:Jun-25-2009

  • Speedy Delivery/GREAT PRICE/Excellent Condition
  • I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't...
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For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases.... more

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  Global Marketing (4th Edition) (Pie)

  • From:Amazon
  • Posted:Jan-19-2009

  • great book
  • This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with...
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  • From:Amazon
  • Posted:Aug-25-2008

  • Bad Shipping
  • Amazon shipped this item in a very thin bubble mailer -- new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in...
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Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses... more

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This groundbreaking text analyses the decisions within the overall planning process of strategy development within a... more

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Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with... more

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  This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity...

  • From:Amazon
  • Posted:Jan-29-2009

  • Only book availabe that covers this subject that is up-to-date in 2009
  • As far as I khow, this is the only book available that covers this subject. There was a short article in the WSJ about a specific musician, and how he has been able to self promote his music using...
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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic... more

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  Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

  • From:Amazon
  • Posted:May-01-2009

  • Good book, Great price, best seller
  • the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars.
    
    shipped fairly fast under standard shipping
    
    the book itself is a good...
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Compaq is a leading global provider of information technology products, services and solutions for enterprise... more

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  TWIN WAN VPN GATEWAY W/VPN

  • From:CNET
  • Posted:Oct-12-2005

  • "Do not use as multi remote site VPN gateway"
  • Router seems to act very flaky at best when using twin wan VPN and three sites. Newest Firmware, 2R, seems to be very unstable. WAN1 stops responding after a certain period of time. VPN goes up but...
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The XiNCOM Power X-Plug Series brings a fast and simple LAN solution through existing power lines to residential and... more

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- Product Name: MouseBean Hand Rest - Marketing Information: Engineered for Comfort and Protection. The MouseBean... more

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The MouseBean Hand Rest is designed to provide support, protection and comfort when using a mouse. Following detailed... more

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  Review

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  Global Marketing Ergonomic Mouse Hand Rest by MouseBean (black/grey)

  • From:Amazon
  • Posted:Oct-01-2008

  • Fantastic product
  • I was having significant issues with pain and strength in my mousing arm prior to using the Mousebean product. Tingling sensations in my arm, pain in my elbow, and weakness in my hand were all...
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The MouseBean Hand Rest is designed to provide support, protection and comfort when using a mouse. Following detailed... more

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Johansson?s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct... more

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  Review

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  Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series...

  • From:Amazon
  • Posted:Sep-03-2005

  • Good condition
  • Received item in a good condition and made special provisions to send it faster due to my constraints.
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  • From:Amazon
  • Posted:Jul-21-2005

  • Ripping you off
  • This is book is what in marketing they call the rip-off strategy.
    
    Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class,...
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Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors... more

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  Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set

  • From:Amazon
  • Posted:Apr-06-2006

  • Used in MBA program for International Marketing
  • We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any...
  • read full review | report as inappropriate

  • From:Amazon
  • Posted:Apr-16-2000

  • Global Marketing Strategies Jeannet & hennessey
  • I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very...
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As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets... more

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  Managing Global Accounts

  • From:Amazon
  • Posted:Sep-25-2008

  • This is an Outstanding Book
  • Think of this as the handbook for Global Account Management (GAM). It is a terrific one, chock full of processes and steps for managers trying to catch up with the needs of their global...
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  • From:Amazon
  • Posted:Dec-27-2006

  • Small kernels of value amidst tons of ore
  • This book reads as though it were written by someone who spent their business career in sales operations. You know the ones - overly preoccupied with process with little understanding of how things...
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Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right... more

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Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct... more

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  Review

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  Global Marketing: Foreign Entry, Local Marketing and Global Management

  • From:Amazon
  • Posted:Sep-02-2005

  • Good condition
  • Received item in a good condition and made special provisions to send it faster due to my constraints.
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  • From:Amazon
  • Posted:Jul-20-2005

  • Ripping you off
  • This is book is what in marketing they call the rip-off strategy.
    
    Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class,...
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Pages: 380, Edition: Mul, Hardcover, BIS Publishers more

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Best selling author and acknowledged marketing ace Jay Foonberg gives time-proven tips and systems that you can use... more

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Why are there so many foreclosures? Why would banks, the pillars of fiscal responsibility and risk aversion, lend... more

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  Subprime Meltdown: From U.S. Liquidity Crisis To Global Recession

  • From:Amazon
  • Posted:Jun-24-2009

  • not as good as the alternatives
  • I read this book (and many others) as part of some graduate school research on the subprime crisis. There are some good and bad things about this book, but overall it is not as good as other books...
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  • From:Amazon
  • Posted:Jan-10-2009

  • With tips on how not to be drawn into a loan that can't be repaid
  • The average man on the street wouldn't lend money to a hobo with intents on getting their money back, so why did banks do this with subprime borrowers? "Subprime Meltdown: From U.S. Liquidity...
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Pages: 259, Edition: 1, Library Binding, Gabriel Rose Press more

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  Mercury-Free: The Wisdom Behind the Global Consumer Movement to Ban "Silver" Dental Fillings

  • From:Amazon
  • Posted:Sep-09-2005

  • A Must Read!
  • A very informative book! You should not only read this one but any other on the subject of toxic mercury (a/k/a silver) fillings. Wake up! You have been warned by numerous books on the topic!
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A marketing guide for artists with timely information on the business of art, accessing the global marketblace,... more

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  Talent is Just the Beginning - an artist's guide to marketing in the 21st-Century

  • From:Amazon
  • Posted:May-27-2009

  • Highly recommended
  • If you own only one book about art marketing, this is the one to own. It is concise, well-written, filled with valuable information, and, because it is written by an artist, particularly sensitive...
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* A unique exploration of children's relationships with consumer brands more

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  Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with...

  • From:Amazon
  • Posted:May-10-2006

  • Compelling, Fascinating information from solid research
  • Written from the results of a year-long global research study conducted by the brand research firm Milward Brown, this book is rich with information about how children perceive brands, react to...
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