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Successful Direct Marketing Methods

Successful Direct Marketing Methods
4 Reviews

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer... more

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    Successful Direct Marketing Methods
    • From:Amazon
    • Posted:Mar-15-2008
    • From:Amazon
    • Posted:Oct-18-2003
    • Review of direct marketing methods available
    • The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jun-13-2000
    • Good Overview of Traditional Direct Marketing
    • This is a good book for getting an overview of Direct Marketing. It
      is, however, not up to date. From the time of the last publishing
      (1996, 6th edition) there have been many changes in...
    • read full review | report as inappropriate
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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You

The Next Step in Database Marketing: Consumer Guided Marketing: Privacy...
3 Reviews

Praise for The Next Step in Database Marketing "This book should be required reading for every direct marketer!"... more

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The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database

The Complete Database Marketer: Second Generation Strategies and...
3 Reviews

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific... more

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Principles of Internet Marketing

Principles of Internet Marketing
16 Reviews

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what... more

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    Principles of Internet Marketing
    • From:Amazon
    • Posted:Jan-26-2007
    • From:Amazon
    • Posted:Oct-16-2003
    • Very good, but dated
    • This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all...
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    • From:Amazon
    • Posted:May-06-2001
    • A very practical book - I love it !
    • This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of...
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Web Marketing For Dummies (For Dummies (Computer/Tech))

Web Marketing For Dummies (For Dummies (Computer/Tech))
8 Reviews

Just because you?re launching a Web site for your product or service doesn?t automatically mean you?ll rake in big... more

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    Web Marketing For Dummies (For Dummies (Computer/Tech))
    • From:Amazon
    • Posted:Oct-12-2009
    • Web Marketing for Dummies Review
    • Web Marketing for Dummies is so clearly written that even a "dummie" can learn how to market a product or service on the internet. This book covers everything from building a web marketing plan and...
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    • From:Amazon
    • Posted:Jan-18-2009
    • Great intro material, but lacks depth
    • This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.

      If you are new to...
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Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

Planning, Developing, and Marketing Successful Web Sites (Web Warrior...
5 Reviews

This innovative text provides future developers and designers information on how to think about creating a successful... more

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    Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
    • From:Amazon
    • Posted:Aug-12-2009
    • Book was in good shape
    • The book was recieved in good condition with no highlights or excessive wear and tear. The book took a long time to get to me, even though I paid more for an expedited shipping, it still took...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Mar-09-2007
    • IT'S OK
    • There was some useful information, but the organization of the book could use some improvement. Some of the information is outdated and needs to be updated with the changing environment.
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Successful Affiliate Marketing for Merchants

Successful Affiliate Marketing for Merchants
17 Reviews

If you??re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is... more

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    Successful Affiliate Marketing for Merchants
    • From:Amazon
    • Posted:Apr-15-2009
    • From:Amazon
    • Posted:Oct-22-2005
    • Past It's Prime
    • While there is some useful information in this book it is pretty outdated.

      When it was released in 2001 I believe it was the definitive work on the subject.

      However, now over...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jul-26-2001
    • Quite Disappointed
    • I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers...
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Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear

Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear
99 Reviews

In 1988, Michael Parness followed a stockbroker's advice and lost nearly all of his nest egg of $150,000. In 1999, he... more

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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

3G Marketing on the Internet, Seventh Edition: Third Generation Internet...
2 Reviews

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this... more

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Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big Money on Rival Online Marketplaces

Selling Beyond Ebay: Foolproof Ways to Reach More Customers And Make Big...
8 Reviews

New ways to make big money in online sales! EBay is still the world's most popular auction site, but it's not the... more

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Strategic Database Marketing

Strategic Database Marketing
16 Reviews

Web-focused strategies for turning a company?s customer list into its most powerful competitive advantage... more

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    Review
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    Strategic Database Marketing
    • From:Amazon
    • Posted:Dec-11-2008
    • Essential database marketing resource
    • Can you have too much information? Only if you don't know how to use it. Although many companies already use the Internet in tandem with their databases to gather information about their customers,...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Aug-01-2007
    • Useful content, but not well written
    • For anyone who's looking for a well-written reflection on state-of-the-art direct marketing, this is not the right book. Yet, Arthur Hughes' 'Strategic Database Marketing' still has its merits.
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The Business of Database Marketing

The Business of Database Marketing

Does the business world really need another book about database marketing? Hasn't pretty much everything that needs... more

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Contemporary Database Marketing: Concepts and Applications

Contemporary Database Marketing: Concepts and Applications
5 Reviews

A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every... more

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    Review
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    Contemporary Database Marketing: Concepts and Applications
    • From:Amazon
    • Posted:Nov-26-2002
    • Demystifies Database Marketing
    • This is the first book I've seen that explains database marketing in an easy-to-follow, step-by-step format that layouts out the theory and then shows it applied in concrete, practical ways. And...
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    • From:Amazon
    • Posted:Oct-06-2002
    • Very deceiving
    • I was very disappointed with this book. The content is very superficial and the CD-ROM did not actually work properly.

      I do not recommend this book to anyone because so many other books are...

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Optimal Database Marketing: Strategy, Development, and Data Mining

Optimal Database Marketing: Strategy, Development, and Data Mining
5 Reviews

Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the... more

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Principles of Direct and Database Marketing: A Digital Orientation

Principles of Direct and Database Marketing: A Digital Orientation

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the... more

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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)

Database Marketing: Analyzing and Managing Customers (International...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management.... more

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Desktop Database Marketing

Desktop Database Marketing
2 Reviews

"Desktop Database Marketing is a masterful work that belongs on every business bookshelf. Jack Schmid and Alan Weber... more

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    Desktop Database Marketing
    • From:Amazon
    • Posted:Feb-28-2002
    • Great and detailed book for this technique
    • Desktop Database Marketing is a primer on using current desktop technology to market your business in all forms. Not just how to get new customers, but how to maintain customer relations, how to...
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Digital Marketing Strategy: Text and Cases

Digital Marketing Strategy: Text and Cases
2 Reviews

Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for... more

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    Digital Marketing Strategy: Text and Cases
    • From:Amazon
    • Posted:Feb-12-2005
    • Major disapointment
    • This book was required for the course that I took, and a major disapointment. Number one is content - far too theoretical and academic to be useful for a small business owner. If you go to school...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Apr-21-2004
    • Leveraging Digital Technologies for Marketing Managers
    • When I was in b-school I really learned to like well-written cases. Of course they aren't real life, but they do serve to illustrate certain points in a way that requires creative interpretation...
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Online Market Research: Cost-Effective Searching of the Internet and Online Databases

Online Market Research: Cost-Effective Searching of the Internet and...

Enables professionals to perform efficient and cost-effective market research using the Internet and online... more

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Net Results: Web Marketing that Works

Net Results: Web Marketing that Works
16 Reviews

The definitive book to attracting and retaining a target Web audience, this title shows how to build the roads... more

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    Net Results: Web Marketing that Works
    • From:Amazon
    • Posted:Oct-29-1999
    • Dr. Lowe says, "I use it as a graduate Internet textbook
    • Net Results:Web Marketing that Works is the book I selected as the textbook for my graduate Internet Marketing class at San Francisco State University. It covers all aspects of marketing online....
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Oct-08-1998
    • Plenty of Net, Not Much Marketing
    • I had high expectations for this book, especially with my knowledge of USWEB as a large internet professional services organization. I was bored with the rehash of internet knowledge and put it...
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MySQL Pocket Reference

MySQL Pocket Reference
9 Reviews

To help you be more efficient in your work, this handy pocket reference gives you instant reminders on how to use... more

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    MySQL Pocket Reference
    • From:Amazon
    • Posted:Mar-29-2009
    • great knowledge base
    • For the occasional MySQL programmer this book is a must. I use MySQL to a small degree in my recent game project and this book gives me all the knowledge I need to write simple queries in C++
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:May-07-2007
    • Good, but needs updating & improving
    • It's handy, but a little old and too brief with important parts left out. It needs to be updated and improved. Ie: The admin commands are poorly covered. Do not use this book to help you use...
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The 7 Essential Steps to Successful eBay Marketing

The 7 Essential Steps to Successful eBay Marketing
14 Reviews

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered... more

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MP Internet Marketing: Building Advantage in a Networked Economy with CD

MP Internet Marketing: Building Advantage in a Networked Economy with CD
2 Reviews

This text presents a road-tested framework to help students and practitioners understand how to think about and... more

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Hands-On SQL: The Language, Querying, Reporting and the Marketplace (Bk/CD-ROM)

Hands-On SQL: The Language, Querying, Reporting and the Marketplace...
2 Reviews

Groth shows how anyone working with a database can familiarize himself with SQL in only three hours using the CD. The... more

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The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing

The Quixtar Revolution: Discover the New High-Tech, High-Touch World of...
54 Reviews

The Internet is changing the world?including the world of people-to-people marketing. With Quixtar, that world of... more

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    The Quixtar Revolution: Discover the New High-Tech, High-Touch World of Marketing
    • From:Amazon
    • Posted:Apr-22-2008
    • No Hype - a Good Overview
    • After reading some of the reviews, had to make a more brief comment:

      I own the book, I like the book, I'm and IBO... yet, I think some of the 5-star reviews are over-rated. (There are...
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    • From:Amazon
    • Posted:Jan-28-2004
    • I don't need to read the book I lived it!
    • Well, it is quite funny to read all these reviews and I thought I would put my 2 cents in. Quixtar is not Amway unless your a negitive uniformed idiot, businesses change over time. Most of the...
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    • From:Amazon
    • Posted:Dec-04-2002
    • Amway by any other name (Quixtar) is still Amway
    • Although well written, there is deception in the build-up of ths "new" company, when it is Amway repackaged. Not LIKE Amway. Quixtar IS Amway. Just tell the truth, guys--their reputation had...
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Marketing on the Internet: Your Seven-Step Plan for Suceeding in e-Business Now that the Hype is Over

Marketing on the Internet: Your Seven-Step Plan for Suceeding in...
1 Review

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure... more

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Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software and Networking

Internet Marketing for Information Technology Companies: Proven Online...

While information technology companies have a special affinity for the Internet, they are not necessarily using... more

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Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)

Winning Telco Customers Using Marketing Databases (Artech House...
3 Reviews

Demonstrates how to make the best use of marketing technology and organize the marketing department to perform at its... more

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Fluke LinkWare Stats Complete package

Fluke LinkWare Stats Complete package

- Marketing Information: LinkWare Stats generates statistics on the cabling links within your LinkWare database-then... more

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Microsoft Windows Server 2003 R2 Standard x64 Edit

Microsoft Windows Server 2003 R2 Standard x64 Edit

- Marketing Information: This edition is well-suited for high-performance computing clusters, Active Directory data... more

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