Made to Stick: Why Some Ideas Survive and Others Die
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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Additional Product Information
- ISBN: 9781400064281
- Manufacturer:N/A
- Reviews: Read Reviews | Write a Review
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| From: Amazon Posted: Apr 22, 2007 Type: User Review |
Invaluable insights
The brothers Heath have done us all a service with this insightful little book. It's chock full of great insights based on original research. Highly recommended.
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| From: Amazon Posted: Apr 17, 2007 Type: User Review |
A Must-Read for Educators
This book is an elegant masterpiece of simple and crucial insights -- and it's a joy to read. I had assumed that it would be relevant to marketers and their ilk, but I'm amazed how relevant it is to me (as a university professor). I will use the...
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| From: Amazon Posted: Apr 16, 2007 Type: User Review |
Great for Teachers!
This is a book that I will be recommending to every teacher in my school. It is chock full of valuable information for how to make information "stick", and it is communicated in a way that in and of itself, sticks.
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| From: Amazon Posted: Apr 14, 2007 Type: User Review |
Enjoyable
Executives and owners who have not studied communications will benefit from this book; it gives them some specific criteria by which to judge their messages--although in a world where leaders in smaller industries say that they are "manufactures,"...
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| From: Amazon Posted: Apr 13, 2007 Type: User Review |
A must read for left-brained communicators
As a left-brain-dominant person in a marketing culture that's logic-driven, data-driven and product-driven, this was an refreshing reminder that ideas don't stick because of superior logic, better data, or a longer list of facts.
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