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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.?

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.?

In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick. more

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Smarter Choice Made to Stick : Why Some Ideas... by Chip Heath and Dan Heath. ISBN13: 9781400064281. ISBN10: 1400064287. Published by Random House, Inc.. Edition: 07 Used	Textbooks.com 2,445 reviews *smarter certified	$26 $14.30 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Made to Stick: Why Some Ideas Survive... Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick,...	ChristianBooks 10,368 reviews *smarter certified	$17.16 Coupon 8 coupons available Code:No Code Required Detail: Pay 8% of total order over $100 for Standard shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 15% of your order of $50.01 to $100 for UPS Ground shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $5.99 UPS Ground Shipping on your order under $20 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 10% of your order of $50.01 to $100 for Standard shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay 12% of total order over $100 for UPS Ground shipping at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $5.99 StandardShipping on your order of $20.01 to $50 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $7.99 UPS Ground Shipping on your order of $20.01 to $50 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Pay $3.99 Standard Shipping on your order up to $20 at ChristianBooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Made to Stick: Why Some Ideas Survive... General Business & Economics - Mark Twain once observed, A lie can get halfway around the world before the truth can...	Barnes & Noble	$26 $18.72 Coupon 1 coupon available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Made to Stick: Why Some Ideas Survive... Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His...	23 reviews	$11.70 Free Shipping	See it
Made to Stick: Why Some Ideas Survive... Pages: 291, Edition: 1, Hardcover, Random House	Amazon 11,393 reviews	$17.16 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Format: Hardcover, Publisher: Random... Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to...	23,489 reviews *smarter certified	$15.09	See it
Format: Hardcover, Publisher: Random... Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick,...	Staples 156 reviews	$19.99	See it
Format: Hardcover, Publisher: Random... General Business & Economics - Mark Twain once observed, A lie can get halfway around the world before the truth can...	Barnes and Noble 20 reviews	$20.80	See it

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Recent Reviews

5/5: From: Amazon; Posted: Aug-11-2009; sticks with you; Why did the duct tape cross the road? To stick with you, too. A most worthwhile book. If you ever need to sell an idea, sell yourself, or sell a product, this will give you ideas that will stick with you.; read full review | report as inappropriate

4/5: From: Amazon; Posted: Aug-10-2009; Overly Simplistic, but arguably that's the goal; An American conglomerate with hundreds of millions of dollars in revenue may hire a big shot Manhattan firm to handle marketing ideas. But for the local baker looking to increase his presence, the businessman trying to give a sales...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-06-2009; A simple framework to generate sticky ideas; Which are the principles that are behing any sticky idea? Any sticky idea should meet the SUCCESs checklist which Dan & Chip Heath suggest in this book: - SIMPLE- UNEXPECTED- CONCRETE- CREDIBLE- STORY Everybody should master these 5...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jul-24-2009; Even helps me while I am sleeping (JK)!; Made to Stick This book is an instant classic for business people, marketers, advertisers, or teachers. These authors uncovered the factors that make some ideas much more memorable than others, and they explain it in great detail....; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-11-2009; sticks with you; Why did the duct tape cross the road? To stick with you, too. A most worthwhile book. If you ever need to sell an idea, sell yourself, or sell a product, this will give you ideas that will stick with you.; read full review | report as inappropriate

3/5: From: Amazon; Posted: Dec-04-2008; Good ideas but why a whole thick book?; How do you communicate so that the message is remembered? The authors have many good ideas. The question is broad so anyone can take something away from the book. You don't have to be a marketer or Powerpoint presenter to get value of...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Jul-13-2009; Kindle version NOT the current version; An important note for potential Kindle version purchasers: as of mid-July 2009 the Kindle version of "Made to Stick" is not the 'current' 2008 version of the book but the original 2007 version. Thus a new chapter in the back of the book...; read full review | report as inappropriate

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