The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness...
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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The Substance of Style: How the Rise...
Pages: 272, Paperback, Harper Perennial |
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ProductReviews76/100 (38 Reviews)
Recent Reviews
- 4/5
- From: Amazon
- Posted: Jun-24-2009
- The rise of aesthetic
The author is a journalist with an economics background. The book reads like a book written by a journalist; and her perspective as an economist is key to making this book interesting to me. Her thesis is that aesthetics are now as...
- read full review | report as inappropriate
- 4/5
- From: Amazon
- Posted: Dec-18-2008
- Is this book just explaining semiotics without actually referring to the word?
This book is nice training for deconstructing items into small bits for analysis. It teaches how to articulate the meaning of an object, moving from a compositional view of an artifact, to signifiers and signifieds, and from their to...
- read full review | report as inappropriate
- 1/5
- From: Amazon
- Posted: Jun-19-2008
- Write what you know
Write what you know: basic advice imparted in any writing class. Ms Postrel, writer of an economics column for the New York Times, knows widgets. In *The Substance of Style*, Ms Postrel admirably follows the maxim that serves as the...
- read full review | report as inappropriate
- 3/5
- From: Amazon
- Posted: Jan-17-2008
- Confuses Popularity with Quality
An interesting book, very readable, full of interesting anecdotes. The big problem is her message. The book is an interesting example of "Free-Market Religion" and libertinist branches of libertarianism. The basic argument presented...
- read full review | report as inappropriate
Selected Reviews
- 4/5
- From: Amazon
- Posted: Jun-24-2009
- The rise of aesthetic
The author is a journalist with an economics background. The book reads like a book written by a journalist; and her perspective as an economist is key to making this book interesting to me. Her thesis is that aesthetics are now as...
- read full review | report as inappropriate
- 3/5
- From: Amazon
- Posted: Jan-17-2008
- Confuses Popularity with Quality
An interesting book, very readable, full of interesting anecdotes. The big problem is her message. The book is an interesting example of "Free-Market Religion" and libertinist branches of libertarianism. The basic argument presented...
- read full review | report as inappropriate
- 1/5
- From: Amazon
- Posted: Jun-19-2008
- Write what you know
Write what you know: basic advice imparted in any writing class. Ms Postrel, writer of an economics column for the New York Times, knows widgets. In *The Substance of Style*, Ms Postrel admirably follows the maxim that serves as the...
- read full review | report as inappropriate
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