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Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.  more

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Sports and Entertainment Marketing

Pages: 432, Edition: 3, Paperback, South-Western Educational Pub

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5/5
From: Amazon
Posted: Oct-09-2003
The greatest marketing book EVER!!!

I was in Ken Kaser's marketing class for two years and i can honestly say with utmost certainty that Mr. Kaser's sports marketing book is the greatest, most compelling story of human drama and intrigue that i have ever read. It is a...

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Selected Reviews

5/5
From: Amazon
Posted: Oct-09-2003
The greatest marketing book EVER!!!

I was in Ken Kaser's marketing class for two years and i can honestly say with utmost certainty that Mr. Kaser's sports marketing book is the greatest, most compelling story of human drama and intrigue that i have ever read. It is a...

read full review | report as inappropriate
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