People to People Fundraising: Social Networking and Web 2.0 for Charities
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
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Getting supporters to do more than give
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Evaluating your Web site
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Blogs — an important development in fundraising
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The power of celebrity in building communities
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How to leverage an individual supporter's social network
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Online marketing to ethnic and special interest communities
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How to influence single-gift Web donors to become monthly donors
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The opportunities and challenges of multi-channel marketing
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Why ePhilanthropy succeeds — seven pillars of e-success
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Connecting with planned gift donors and prospects
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Buttons and banners on company Web sites
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Plus much more!
Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
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23.07 Amazon 11,371 reviews |
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| From: Amazon Posted: Jun 29, 2008 Type: User Review |
Web 1.0 Mindset Waving Web 2.0 Methods
I've given this book four stars because if you want to leverage Web 2.0 methods to garner more money for your Web 1.0 "what we think best" programs, then this is the book for you.
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 4.00/5 |
| From: Amazon Posted: Jun 27, 2008 Type: User Review |
Integrated Fundraising - No Longer Optional
Ted Hart has created a wonderful primer on ephilanthropy and how to apply integrated fundraising strategies, including chapters from many experts from the nonprofit sector. Filled with profiles of nonprofits that have successfully implemented...
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 5.00/5 |
| From: Amazon Posted: Apr 03, 2008 Type: User Review |
Looking to firm up your web 2.0 strategy? -- read this!
There are a number of books that cover the theory, get seduced by the jargon and fall short of any helpful advice. This book isn't one of them. Thoughtfully presented with case studies and an impressive array of experts, you'll find yourself...
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5.00/5 |
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