People to People Fundraising: Social Networking and Web 2.0 for Charities

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.

Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:

Getting supporters to do more than give
Evaluating your Web site
Blogs — an important development in fundraising
The power of celebrity in building communities
How to leverage an individual supporter's social network
Online marketing to ethnic and special interest communities
How to influence single-gift Web donors to become monthly donors
The opportunities and challenges of multi-channel marketing
Why ePhilanthropy succeeds — seven pillars of e-success
Connecting with planned gift donors and prospects
Buttons and banners on company Web sites
Plus much more!

Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success. more

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Smarter Choice Hardcover, People to People... What does the future hold for nonprofits online? This book shows you how to succeed through the new worlds of social...	23,982 reviews *smarter certified	$19.77 Coupon 1 coupon available Code: Detail: Take $5 OFF the purchase of $100 or more at Buy.com Expires:Nov-30-2009 Restriction:New Customers Only. Coupons are not valid on Marketplace items	See it
People to People Fundraising: Social... James M. Greenfield, Theodore R. Hart, Sheeraz D. Haji / 2007 / 262 pages	DeepDiscount.com 4,156 reviews *smarter certified	$24.47 Free Shipping Coupon 2 coupons available Code: Detail: Free USPS shipping at DeepDiscount.com Expires:Nov-20-2010 Restriction:Unknow Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
People to People Fundraising: Social... Pages: 288, Hardcover, Wiley	Amazon 11,406 reviews	$23.07 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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4/5: From: Amazon; Posted: Jun-29-2008; Web 1.0 Mindset Waving Web 2.0 Methods; I've given this book four stars because if you want to leverage Web 2.0 methods to garner more money for your Web 1.0 "what we think best" programs, then this is the book for you.In terms of actually creating empowered social networks...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jun-27-2008; Integrated Fundraising - No Longer Optional; Ted Hart has created a wonderful primer on ephilanthropy and how to apply integrated fundraising strategies, including chapters from many experts from the nonprofit sector. Filled with profiles of nonprofits that have successfully...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-03-2008; Looking to firm up your web 2.0 strategy? -- read this!; There are a number of books that cover the theory, get seduced by the jargon and fall short of any helpful advice. This book isn't one of them. Thoughtfully presented with case studies and an impressive array of experts, you'll find...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Jun-29-2008; Web 1.0 Mindset Waving Web 2.0 Methods; I've given this book four stars because if you want to leverage Web 2.0 methods to garner more money for your Web 1.0 "what we think best" programs, then this is the book for you.In terms of actually creating empowered social networks...; read full review | report as inappropriate