An Introduction to Survey Research, Polling, and Data Analysis

This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls.

Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.

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Jon A. Krosnick, Bruce D. Bowen, Herbert Frank Weisberg, Paperback, Textbooks.com, Amazon

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Smarter Choice Introduction to Survey Research,... by Herbert F. Weisberg. ISBN13: 9780803974029. ISBN10: 0803974027. Published by Sage Publications, Inc.. Edition:... Used	Textbooks.com 2,445 reviews *smarter certified	$145 $72.25 Free Shipping Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
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Recent Reviews

4/5: From: Amazon; Posted: Jul-28-2001; Survey methods and madness in a simple, low-tech format; Surveys are everywhere and poll results are a dime a dozen nowadays. Everyone has their poll statistics to share with you--on the news, in the paper, in magazines, oh, and of course, on the Internet. Have you ever wondered how they get...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-12-2000; Survey Overview; Statistical Analysis available book It is difficult of us to find statistical book about survey. It help us how to make survey sheet and survey analysis by statisitics. Other survey book is so muck expensive, but this is, I think, good...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Jul-28-2001; Survey methods and madness in a simple, low-tech format; Surveys are everywhere and poll results are a dime a dozen nowadays. Everyone has their poll statistics to share with you--on the news, in the paper, in magazines, oh, and of course, on the Internet. Have you ever wondered how they get...; read full review | report as inappropriate