The Unfair Advantage Small Business Advertising Manual Subtitled; How to use Newspaper, Direct Mail, Radio, Cable TV, Yellow Pages, and other advertising ... profits in your retail or service business.

The Unfair Advantage Small Business Advertising Manual Subtitled; How to use Newspaper, Direct Mail, Radio,...

This advertising manual teaches you how to use newspaper, direct mail, radio, cable TV, Yellow Pages, and more to create phenomenal profits in your retail or service business. An estimated 98% of all small business print ads don't generate enough sales volume to pay for the ad. It means that 98% of advertisers never make a profit on their ads, and 2% of the advertisers almost always do. The reasons are inside this book. You'll read about the myths that advertising reps use to sell ads (there is actually a section written to advertising reps). You'll see how to create a genuinely profitable ad. You'll see why image advertising is a waste of money, and how to make your advertising a real profit center instead of an expense. The author invests less than 2% of his gross sales back into advertising. You'll see why you don't have to spend a lot to make a lot. This compact manual is "Stuffed to the gills" with advertising ideas that the author is using right now to promote his retail store. more

For:$19.95
Product Rating:

5 Reviews
Info:
Set Price Alert Save to Wish List
Tags:
Amazon

BestDeal

$19.95 at Amazon

ComparePrices

SmartSort

title,desc	merchant	price	seeit
The Unfair Advantage Small Business... Pages: 140, Edition: 1st, Perfect Paperback, Unfair Advantage Retail	Amazon 11,406 reviews	$19.95 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).

Do you see a pricing error? Please let us know by filling out a simple form: Click here

MoreStores

Write a review

ProductReviews97/100 (5 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Sep-22-2008; Priceless Advertising Advice; As a small business owner, I have experienced a wide range of success and failure using print media for advertising. If I'd had this book from the beginning, I could have saved literally tens of thousands in advertising costs and...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-26-2007; They Laughed When I Sat Down To Write My Latest Ad.; I have been told by Ad Reps that your ad needs to be seen 7-13 times before people will respond. I've also heard from Reps that the job of their ad is to get people to the door, and nothing more. I finally got tired of listening to all...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Oct-22-2007; You will be a retail marketing genius once you read this book!; This book is great and really easy to read. In no time at all you will learn how to create profitable ads. If it weren't for the knowledge bestowed on me by Claude Whitacre, my advertising dollars would be wasted. Before you buy...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-19-2007; A Small Business Really Can Make Money; Claude Whitacre is brilliant! He shows you step-by-step how to construct a print ad that will make you money on the first run. There is no reason why a small business can't make money on all their advertising if they use the "little...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-22-2008; Priceless Advertising Advice; As a small business owner, I have experienced a wide range of success and failure using print media for advertising. If I'd had this book from the beginning, I could have saved literally tens of thousands in advertising costs and...; read full review | report as inappropriate