The Unfair Advantage Small Business Advertising Manual Subtitled; How to use Newspaper, Direct Mail, Radio,...

This advertising manual teaches you how to use newspaper, direct mail, radio, cable TV, Yellow Pages, and more to create phenomenal profits in your retail or service business. An estimated 98% of all small business print ads don't generate enough sales volume to pay for the ad. It means that 98% of advertisers never make a profit on their ads, and 2% of the advertisers almost always do. The reasons are inside this book. You'll read about the myths that advertising reps use to sell ads (there is actually a section written to advertising reps). You'll see how to create a genuinely profitable ad. You'll see why image advertising is a waste of money, and how to make your advertising a real profit center instead of an expense. The author invests less than 2% of his gross sales back into advertising. You'll see why you don't have to spend a lot to make a lot. This compact manual is "Stuffed to the gills" with advertising ideas that the author is using right now to promote his retail store.  more