The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:

Getting free advertising

Fueling word-of-mouth

Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing. more

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1-10 out of 14

From: Amazon
Posted: May-07-2009

Bad Title for a Great Book

I purchased this book last year as I was working on a marketing plan for the company I was working for. At the time I was looking for templates, step by step instructions, and clear direction on what comprises a good plan that will be presented to a board of directors or company executive...

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From: Amazon
Posted: Apr-29-2009

Get your marketing plan right the first time

Marketing is one of the most costly aspects of any business so it only makes perfect sense to be on top of it as much of it as possible. This book is a great read for those who need to freshen up for a new marketing plan or for the person who is just getting into business. A word of warning Dan...

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From: Amazon
Posted: Jan-29-2009

A must have for any small business owner!

I became a fan of Dan Kennedy after reading this book. The simple tactics, the pertinent content to all small business owners, and Dan Kennedy's no B.S. approach, makes it easy to understand and implliment. Get it, read it, and follow it! You'll become a fan too!

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From: Amazon
Posted: Sep-24-2008

Good book....

This book is really useful. It is an excellent tool for literally any type of business. The only downside is he is constantly plugging his own website, but I guess you shouldn't expect anything less in a book about promotions.

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From: Amazon
Posted: Jun-19-2008

It's a great book but subject maybe misleading

... and it will be misleading for those, who are acutally not interested to build the business, but for those who are interested to create any of those 500 pages fancy looking books called "Mu Great Inc Marketing Plan, now Mr. Investor give me money".If you want create somewhat like this - this...

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From: Amazon
Posted: Jan-31-2008

Not Ultimate But Good

This book should not be used to manage your marketing campaigns but should get you thinking. It will not give you step by step answers to making your business make millions but it will explain your audience and why some methods make the difference. Remember, it's a marketing book and I am sure...

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From: Amazon
Posted: Dec-05-2007

Kennedy is amazing

Fight The Good FightDan Kennedy is amazing. I own his magnetic marketing series. He is the grand daddy of the great marketers.

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From: Amazon
Posted: Jul-29-2007

Now let's do something!

I read this book between showers on a UK beach holiday.I found it easy to read, lots of information in an easy to understand lay out. Rather than just telling me how to do things there are many exhibits which show you how and provide lots of ideas to relate to your own business.It has certainly...

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From: Amazon
Posted: May-09-2007

Just For Beginners

If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably...

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From: Amazon
Posted: Apr-12-2007

Ultimate it is not

I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.This book reads like a list of useful one-liner marketing tips and examples of how the author's friends...

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