The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:

Getting free advertising

Fueling word-of-mouth

Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing. more

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The Ultimate Marketing Plan: Find... Pages: 240, Edition: 4, Paperback, Adams Media	Amazon 11,406 reviews	$10.17 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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Recent Reviews

4/5: From: Amazon; Posted: May-07-2009; Bad Title for a Great Book; I purchased this book last year as I was working on a marketing plan for the company I was working for. At the time I was looking for templates, step by step instructions, and clear direction on what comprises a good plan that will be...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-29-2009; Get your marketing plan right the first time; Marketing is one of the most costly aspects of any business so it only makes perfect sense to be on top of it as much of it as possible. This book is a great read for those who need to freshen up for a new marketing plan or for the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jan-29-2009; A must have for any small business owner!; I became a fan of Dan Kennedy after reading this book. The simple tactics, the pertinent content to all small business owners, and Dan Kennedy's no B.S. approach, makes it easy to understand and implliment. Get it, read it, and follow...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Sep-24-2008; Good book....; This book is really useful. It is an excellent tool for literally any type of business. The only downside is he is constantly plugging his own website, but I guess you shouldn't expect anything less in a book about promotions.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: May-07-2009; Bad Title for a Great Book; I purchased this book last year as I was working on a marketing plan for the company I was working for. At the time I was looking for templates, step by step instructions, and clear direction on what comprises a good plan that will be...; read full review | report as inappropriate

2/5: From: Amazon; Posted: Apr-12-2007; Ultimate it is not; I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.This book reads like a list of useful...; read full review | report as inappropriate