The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist?the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. more

Price Range:$16.50 to $21.56 | 4 stores
Product Rating:

45 Reviews
Info:
Set Price Alert Save to Wish List
Tags:
Jonathan Littman, Thomas Kelley, Hardcover, Amazon, Textbooks.com, Barnes & Noble, DeepDiscount.com

ComparePrices

title,desc	merchant	price	seeit
Smarter Choice Ten Faces of Innovation by Tom Kelley and Jonathan Littman. ISBN13: 9780385512077. ISBN10: 0385512074. Published by Random House, Inc..... Used	Textbooks.com 2,445 reviews *smarter certified	$30 $16.50 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
The Ten Faces of Innovation: Ideo's... Jonathan Littman, Thomas Kelley / 2005 / 274 pages Books	DeepDiscount.com 4,164 reviews *smarter certified	$20.97 Free Shipping Coupon 1 coupon available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
The Ten Faces of Innovation: Ideo's... Management - General Business & Economics - The author of the bestselling The Art of Innovation reveals the...	Barnes & Noble	$30 $21.56 Coupon 2 coupons available Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow	See it
The Ten Faces of Innovation: IDEO's... Pages: 288, Hardcover, Broadway Business	Amazon 11,406 reviews	$19.77 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

*Shipping costs are based on an estimate of the lowest shipping rate available within the contiguous US, excluding Alaska and Hawaii. Only merchants with this product in stock are listed (Merchants with this product back ordered have been removed from this list).

Do you see a pricing error? Please let us know by filling out a simple form: Click here

Write a review

ProductReviews91/100 (45 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Aug-23-2009; Ten faces of innovation; This book is a must learn and share this information with colleagues inside the organization to build a new organization that will change the meaning of working and fun!; read full review | report as inappropriate

5/5: From: Amazon; Posted: Jun-28-2009; Good advice; IDEO, of course, is very well known for its consulting on all types of innovation, mostly within corporations. This book provides insights into the IDEO methodology in the form of descriptions of 10 working styles that contribute to...; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-29-2009; Excellent book on innovation; A must read for anyone looking to create differentiated products and services for their enterprise. The book has lots of practical advice on the what and how of innovation, coming straight from the author's experiences at IDEO.; read full review | report as inappropriate

5/5: From: Amazon; Posted: May-11-2009; Innovation in your business; I found this book to be a great source of information regarding innovation and the different "faces" that should be used in your business to ensure that you are looking at your clients' needs from as many angles as possible. These 10...; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Aug-23-2009; Ten faces of innovation; This book is a must learn and share this information with colleagues inside the organization to build a new organization that will change the meaning of working and fun!; read full review | report as inappropriate

3/5: From: Amazon; Posted: Jul-30-2007; Good stories, but very IDEO-centric; Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or exclusive positions, and people can work...; read full review | report as inappropriate