The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

"All of you know some of this. Some of you know all of this. All of us forget some of this most of the time. It's mostly a helluva lot of common sense. But as Steve's seventh grade math teacher used to tell him, 'Common sense isn't so common.'"

Today everyone's groping around for processes and answers. They're turning to new gurus and the latest paradigm-shift marketing book in the hope that they'll find quick, easy answers.

This isn't one of those books.

It's the compilation of years of know-how that form a foundation on which you can build a lasting brand, an advertising campaign that works (regardless of your audience), and promotions that produce effective results.

These principles worked for advertisers and marketers one hundred years ago, fifty years ago, ten years ago, and last week. They'll work for you next week, too-no matter how much the world keeps changing.

Designed to be read quickly and referred to again and again, this is a toolbox of back-to-basics ideas that will help break creative logjams, settle disagreements with clients, and sharpen, focus, and generally improve any ad campaign. The Little Blue Book of Advertising offers relief, consolation, and sanity when the people around you might be losing their minds.

For instance:
#3 Read what your customer reads; watch what she watches.
#10 Quality is the absence of non-quality signals.
#19 Get the "no-bodies" out of your approval process.
#34 The younger the audience, the more cuts you can use.
#40 Long copy can sell.

Find out what a big difference The Little Blue Book of Advertising can make for you.  more