The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

"All of you know some of this. Some of you know all of this. All of us forget some of this most of the time. It's mostly a helluva lot of common sense. But as Steve's seventh grade math teacher used to tell him, 'Common sense isn't so common.'"

Today everyone's groping around for processes and answers. They're turning to new gurus and the latest paradigm-shift marketing book in the hope that they'll find quick, easy answers.

This isn't one of those books.

It's the compilation of years of know-how that form a foundation on which you can build a lasting brand, an advertising campaign that works (regardless of your audience), and promotions that produce effective results.

These principles worked for advertisers and marketers one hundred years ago, fifty years ago, ten years ago, and last week. They'll work for you next week, too-no matter how much the world keeps changing.

Designed to be read quickly and referred to again and again, this is a toolbox of back-to-basics ideas that will help break creative logjams, settle disagreements with clients, and sharpen, focus, and generally improve any ad campaign. The Little Blue Book of Advertising offers relief, consolation, and sanity when the people around you might be losing their minds.

For instance:
#3 Read what your customer reads; watch what she watches.
#10 Quality is the absence of non-quality signals.
#19 Get the "no-bodies" out of your approval process.
#34 The younger the audience, the more cuts you can use.
#40 Long copy can sell.

Find out what a big difference The Little Blue Book of Advertising can make for you. more

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Jeff Woll, Steve Lance, Hardcover, Textbooks.com, Amazon, Staples, DeepDiscount.com

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Smarter Choice Little Blue Book of Advertising by Lance. ISBN13: 9781591841241. ISBN10: 1591841240. Published by Penguin Group (USA) Inc.. Edition: 06 Used	Textbooks.com 2,445 reviews *smarter certified	$20 $11.00 Coupon 2 coupons available Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
The Little Blue Book of Advertising:... Steve Lance, Jeff Woll / 2006 / 270 pages Books	DeepDiscount.com 4,156 reviews *smarter certified	$13.97 Free Shipping Coupon 2 coupons available Code: Detail: Free USPS shipping at DeepDiscount.com Expires:Nov-20-2010 Restriction:Unknow Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
The Little Blue Book of Advertising:... Pages: 288, Edition: illustrated edition, Hardcover, Portfolio Hardcover	Amazon 11,406 reviews	$13.82 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
The Little Blue Book of Advertising A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with...	Staples 156 reviews	$19.95 Coupon 1 coupon available Code:No Code Required Detail: Free Shipping on all orders of $50 or more at Staples. Expires:Dec-31-2010 Restriction:Unknow	See it

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ProductReviews80/100 (14 Reviews)

Recent Reviews

1/5: From: Amazon; Posted: Jun-16-2009; Here is my advice for free...pass on this book.; This book is divided into 52 ideas that supposedly can make a difference in the advertising that you execute for your product or service. Here is the problem with books that try and create a list, and the list has to contain a certain...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-18-2008; Wonderful refresher; In this advertising how-to guide, ad agency partners Steve Lance and Jeff Woll advocate using tried-and-true marketing methods and, more important than doing things differently, doing them right. And, they do things quite right. Their...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-08-2008; A little insight, a few things to remember.; I was happy that I bought this book, as I read through the first few pages I was reassured I had bought a useful book. Simple but effective ideas, yes some ideas are so simple that you already know them - but this book reminded me that...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Sep-22-2007; Good Book To Own; I am so glad I bought this book. I can look to it for inspiration when I want to advertise whatever I'm working on.; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Jun-18-2008; Wonderful refresher; In this advertising how-to guide, ad agency partners Steve Lance and Jeff Woll advocate using tried-and-true marketing methods and, more important than doing things differently, doing them right. And, they do things quite right. Their...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Jun-16-2009; Here is my advice for free...pass on this book.; This book is divided into 52 ideas that supposedly can make a difference in the advertising that you execute for your product or service. Here is the problem with books that try and create a list, and the list has to contain a certain...; read full review | report as inappropriate