The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your...

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains. more

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From: Amazon
Posted: Nov-20-2000

Best ever guide to Database Marketing !

Hughes is a well-known person in the world of Database Marketing. I have read many books and attended many courses on the subject of this marketing technique, but none of them even comes close to this excellent publication. In an easy-to-read and fascinating writing style Hughes guides the reader...

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From: Amazon
Posted: Nov-08-1998

Comprehensive Guide...

Hughes provides database marketers with a comprehensive guide, that can be used for all aspects of planning and implementation!

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From: Amazon
Posted: Sep-28-1997

Very Thorough

Thorough introduction to how to use database marketing to create a relationship between buyer & seller. The book gives plenty of real-life examples, illustrating the right way and the wrong way to approach relationship marketing with a database. An excellent introduction.

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