The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
- Price Range:$8.11 to $11.51 | 4 stores
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Smarter Choice
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up... |
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The 22 Immutable Laws of Marketing:...
Al Ries, Jack Trout / 1994 / 143 pages Books |
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The 22 Immutable Laws of Marketing:...
General Business & Economics - Two world-renowned marketing consultants and bestselling authors present the... |
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The 22 Immutable Laws of Marketing:...
Pages: 143, Paperback, HarperBusiness |
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ProductReviews80/100 (100 Reviews)
Recent Reviews
- 4/5
- From: Amazon
- Posted: Aug-05-2009
- Slightly outdated, but some timeless nuggets
I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business. The "Laws" outlined in The 22 Immutable...
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- 5/5
- From: Amazon
- Posted: May-08-2009
- Interesting & Informative
This book is awesome because of the 22 separate laws. It's very easy to come back to certain topics by looking thru the different laws. It's a very quick read - it's like I'm reading Harry Potter - I didn't want to stop reading because...
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- 4/5
- From: Amazon
- Posted: Mar-30-2009
- Beneficial
It is very beneficial book for those who would like to be aware of basic positioning concepts. I strongly recommend All Marketers or business owners at each level.
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- 3/5
- From: Amazon
- Posted: Mar-29-2009
- Whet Your Marketing Appetite
If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the book is a quick, easy read. If you want...
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Selected Reviews
- 4/5
- From: Amazon
- Posted: Aug-05-2009
- Slightly outdated, but some timeless nuggets
I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business. The "Laws" outlined in The 22 Immutable...
- read full review | report as inappropriate
- 3/5
- From: Amazon
- Posted: Mar-29-2009
- Whet Your Marketing Appetite
If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the book is a quick, easy read. If you want...
- read full review | report as inappropriate
- 1/5
- From: Amazon
- Posted: Jan-10-2009
- should be taken off the shelves
I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly contradicts books that were published w/i the...
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