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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.  

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Paperback, The 22 Immutable Laws of...

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up...

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The 22 Immutable Laws of Marketing:...

Al Ries, Jack Trout / 1994 / 143 pages Books

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The 22 Immutable Laws of Marketing:...

General Business & Economics - Two world-renowned marketing consultants and bestselling authors present the...

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The 22 Immutable Laws of Marketing:...

Pages: 143, Paperback, HarperBusiness

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ProductReviews80/100 (100 Reviews)

Recent Reviews

4/5
From: Amazon
Posted: Aug-05-2009
Slightly outdated, but some timeless nuggets

I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business. The "Laws" outlined in The 22 Immutable...

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5/5
From: Amazon
Posted: May-08-2009
Interesting & Informative

This book is awesome because of the 22 separate laws. It's very easy to come back to certain topics by looking thru the different laws. It's a very quick read - it's like I'm reading Harry Potter - I didn't want to stop reading because...

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4/5
From: Amazon
Posted: Mar-30-2009
Beneficial

It is very beneficial book for those who would like to be aware of basic positioning concepts. I strongly recommend All Marketers or business owners at each level.

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3/5
From: Amazon
Posted: Mar-29-2009
Whet Your Marketing Appetite

If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the book is a quick, easy read. If you want...

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Selected Reviews

4/5
From: Amazon
Posted: Aug-05-2009
Slightly outdated, but some timeless nuggets

I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business. The "Laws" outlined in The 22 Immutable...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Mar-29-2009
Whet Your Marketing Appetite

If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the book is a quick, easy read. If you want...

read full review | report as inappropriate
1/5
From: Amazon
Posted: Jan-10-2009
should be taken off the shelves

I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly contradicts books that were published w/i the...

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