Marketing & Sales Books at Textbooksrus

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is... more

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  The Tipping Point: How Little Things Can Make a Big Difference

  • From:Amazon
  • Posted:Jan-25-2009

  • One Person Can Change Many Lives
  • What I took away from this book is that you can make a big difference in other people's lives. Of course, how you do it is up to you--you can spread VD throughout a city (one example in the book)...
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  • From:Amazon
  • Posted:Jan-16-2009

  • An Entertaining, But Shallow, Look at the Growth of Trends
  • As a social scientist, I was very excited about reading Malcolm Gladwell's the Tipping Point. Tipping Point is highly entertaining and gave me some great food for thought. The book, however, is not...
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  • From:Amazon
  • Posted:Jan-04-2009

  • It is a tipping point, unless it is not
  • Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition...
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do... more

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  Purple Cow: Transform Your Business by Being Remarkable

  • From:Amazon
  • Posted:Sep-18-2009

  • It' Common Since
  • I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...
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  • From:Amazon
  • Posted:Jun-28-2009

  • Be Remarkable, Focus on the Innovators and Early Adopters
  • Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:
    
    1. Be...
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  • From:Amazon
  • Posted:Jun-11-2009

  • A little worse than blah, blah, blah
  • It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.
    
    There is virtually nothing...
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The 12th edition of this popular text continues to build on four major marketing themes: building and managing... more

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  Review

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  Principles of Marketing (12th Edition) (Principles of Marketing)

  • From:Amazon
  • Posted:Oct-12-2009

  • book review
  • Good product! I received it in about four days. And it was a good price. Book was in good condition.
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  • From:Amazon
  • Posted:Sep-17-2009

  • Too much fluff
  • The chapters are usually 30 pages long and the text is written probably in font 8 or 10 making it difficult to read and boring. There is to much fluff for little content.
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  • From:Amazon
  • Posted:Jul-24-2009

  • Price!
  • I suppose the number of copies in the U.S. is significantly higher than (for the translated version) in Germany. Furthermore, the German print is of higher quality and had to be translated....
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The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting... more

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  The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

  • From:Amazon
  • Posted:Sep-12-2009

  • A follow-on to the famed Strategic Selling book
  • This is the follow-on version to my all time favorite book on selling. It describes the complex sales process that many encounter when selling businesses to business products and services. This is...
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more

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  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

  • From:Amazon
  • Posted:Aug-05-2009

  • Slightly outdated, but some timeless nuggets
  • I picked up this book at the recommendation of a friend of mine. He told me that it was absolutely mandatory that I read this book immediately because I am in the process of starting a business....
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  • From:Amazon
  • Posted:Mar-29-2009

  • Whet Your Marketing Appetite
  • If you are "new" to the subject of business marketing or just want to get back to basics, this book is a great place to start. The authors support their arguments with abundant examples and the...
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  • From:Amazon
  • Posted:Jan-10-2009

  • should be taken off the shelves
  • I purchased this product because I believed the title. However, since this book was published such a long time ago, it's no longer relevant and should be pulled from the shelves. It directly...
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"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the... more

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  Consumer Behavior with DDB Life Style StudyTM Data Disk

  • From:Amazon
  • Posted:Sep-24-2008

  • Never recieved the book
  • I ordered this product and received an email saying that the book was unavailable. I am yet to receive me money back to this book.
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  • From:Amazon
  • Posted:Jan-21-2008

  • Solid Reference Work
  • This is a fine reference work that is both up-to-date and with lots of case studies. I have used this work in my classes for Consumer Behavior and have found it to be well organized, easy to...
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Jon Spoelstra, one of the country's best sports marketers,contends there is less risk and more payoffs in creating... more

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  Review

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  Marketing Outrageously

  • From:Amazon
  • Posted:May-14-2009

  • Must Read For Anyone Who Wants To Get The Attention Of Their Dreams!
  • Watch Video Here: http://www.amazon.com/review/RZSSRPWP9DWB8 An amazing book full of usable examples. I read this book every few months or...
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  • From:Amazon
  • Posted:May-30-2007

  • Marketing outrageously and writing averagely
  • This book is a quick read and has some interesting examples of ways to market outrageously. I found myself thinking how the ideas that he had could help my business and I realized that not many...
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  • From:Amazon
  • Posted:Jan-09-2003

  • Major Disappointment
  • The book is fun to read. No question. The stories are great, especially if you like basketball and sports. Jon Spoelstra certainly came up with some outrageous ideas, and my oh my, didn't they...
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1... more

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  Review

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  Marketing Management (12th Edition) (Marketing Management)

  • From:Amazon
  • Posted:Sep-15-2009

  • Satisfied
  • I have received the Item conform to the prior description and i have received it on time
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  • From:Amazon
  • Posted:May-03-2009

  • It never arrived
  • The book never arrived, I wrote and email to the seller and never answered. I made a claim and got a complete refund from Amazon.
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The 11th edition of this popular text continues to build on four major marketing themes: building and managing... more

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  Review

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  Principles of Marketing (11th Edition) (Principles of Marketing)

  • From:Amazon
  • Posted:May-22-2009

  • Great service!
  • My book was excellent, arrived in perfect condition, and in less time then expected. Strongly recommend this agent to anyone.
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  • From:Amazon
  • Posted:May-05-2008

  • I never recieved my order!!!
  • I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged...but nothing was sent to me. I've tried to...
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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial... more

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  Review

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  Marketing Channels: A Management View

  • From:Amazon
  • Posted:Jul-28-2009

  • Not many choices....
  • Used for a graduate level marketing class. Very dry and not the best marketing book by a long shot. However, according to our professor there aren't many choices related to "Marketing Channels."...
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  • From:Amazon
  • Posted:Nov-12-2008

  • Marketing Student
  • Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.
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Long admired as the ?practitioners? Public Relations text, Seitel's The Practice of Public Relations continues its... more

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  Practice of Public Relations, The (10th Edition)

  • From:Amazon
  • Posted:May-04-2009

  • Good for beginners
  • The book is very good for beginner, it gives an overview of PR and shows the student how to apply it in real life by explaining cases and developing creative thinking. I think that for a more...
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  • From:Amazon
  • Posted:Jan-03-2009

  • THIS WAS A GIFT
  • This was a gift for a lady friend of mine who needed it for a college course. She said that the price I paid was the best around that she could fine even on the internet. She did tell me that it...
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  • From:Amazon
  • Posted:Sep-17-2005

  • Expensive and Confusing
  • The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it...
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Using real people, real stories, real examples, and real situations, Selling: Building Partnerships, 6/e, delivers an... more

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  Review

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  Selling: Building Partnerships w/ ACT! Express CD

  • From:Amazon
  • Posted:Nov-09-2007

  • I used it NONE!
  • I didn't even open this book during my college 300 level course. If you've ever been in sales, or had a class that "briefly" covers selling...you know what's in this book. There is a website...
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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and... more

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  Review

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  Consumer Behavior

  • From:Amazon
  • Posted:Feb-13-2009

  • Great!
  • The seller was at the same school as me, so we actually met in person to do the exchange.
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  • From:Amazon
  • Posted:Sep-16-2008

  • consumer behavior, falling apart book
  • Well, I'm happy I even received the book. But, it was not in good condition! The thing is all taped together and falling apart.
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Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic... more

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  Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

  • From:Amazon
  • Posted:May-01-2009

  • Good book, Great price, best seller
  • the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars.
    
    shipped fairly fast under standard shipping
    
    the book itself is a good...
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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with... more

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  Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

  • From:Amazon
  • Posted:Jun-13-2009

  • Better than described
  • I received the order well within the time stated. The book was advertised as like new, but it has never been used and was still in the plastic. The only problem I had was not being notified when...
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  • From:Amazon
  • Posted:Oct-27-2008

  • BUYER BEWARE!!!!
  • I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my...
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  • From:Amazon
  • Posted:Nov-06-2006

  • Marketing book
  • The book was received in great condition. There was no CD in it as I expected, but the overall purchase was very pleasant. Thank you.
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Get answers to your legal questions -- in plain English! Find out how to protect your family, your money, your... more

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  Law For Dummies

  • From:Amazon
  • Posted:May-02-2009

  • law for dummies
  • For anyone wanting to learn the basiscs of law, I would recommend this book as a good place to start.
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Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This... more

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  Strategic Electronic Marketing: Managing E-Business

  • From:Amazon
  • Posted:Feb-12-2001

  • A Good Introduction to the World of E-Business
  • This book marks a significant improvement in the universiy level texts on the revolution in business practice and orgranizaiton brought on by the Internet. The material is well presented and I use...
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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that... more

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As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required... more

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  The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional...

  • From:Amazon
  • Posted:Mar-08-2008

  • The Secrets of closing are all here!
  • If you are working in Retail or Direct Selling the techniques for framing and closing a sale are all here.This little book is literally worth thousands of dollars in sales commissions if only you...
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  • From:Amazon
  • Posted:May-23-2007

  • Good (but extremely recycled) sales advice
  • I grabbed a seat in my local bookstore today and spent about a half hour reading through this book. I own Tracy's "The Psychology Of Selling" (a pure classic, right up there with Zig Ziglar's...
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Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending... more

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  Management of a Sales Force

  • From:Amazon
  • Posted:Oct-04-2009

  • The best book in Sales Management
  • I used this book for the MBA course in Sales Management.
    Spiro and Rich did a great job. Each of the seventeen chapters provided
    a practical topic for this field.
    
    The cases...
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