Marketing & Sales Books at Textbooks.com

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do... more

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  Review

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  Purple Cow: Transform Your Business by Being Remarkable

  • From:Amazon
  • Posted:Sep-18-2009

  • It' Common Since
  • I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...
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  • From:Amazon
  • Posted:Jun-28-2009

  • Be Remarkable, Focus on the Innovators and Early Adopters
  • Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:
    
    1. Be...
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  • From:Amazon
  • Posted:Jun-11-2009

  • A little worse than blah, blah, blah
  • It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.
    
    There is virtually nothing...
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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has... more

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  Solution Selling: Creating Buyers in Difficult Selling Markets

  • From:Amazon
  • Posted:Jul-07-2009

  • Savvy guide to business-to-business selling
  • Instead of focusing on a prospective buyer, many salespeople spout lists of their product's or service's features and benefits. Does the buyer have a problem that these advantages solve? Maybe. The...
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A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to... more

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  Review

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  Selling the Invisible: A Field Guide to Modern Marketing

  • From:Amazon
  • Posted:Sep-05-2009

  • Don't be a commodity. Great information on how to differentiate your business and get the message out.
  • Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing...
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  • From:Amazon
  • Posted:Oct-12-2008

  • Drinking from a fire hose
  • Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with...
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  • From:Amazon
  • Posted:Aug-24-2006

  • Don't Buy This Book!
  • Terrible is all I can say. This author breaks every rule he suggests to you. The introduction is boring. It is small story chapters with a bold sentence or two at the end. These are the...
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1... more

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  Review

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  Marketing Management (12th Edition) (Marketing Management)

  • From:Amazon
  • Posted:Sep-15-2009

  • Satisfied
  • I have received the Item conform to the prior description and i have received it on time
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  • From:Amazon
  • Posted:May-03-2009

  • It never arrived
  • The book never arrived, I wrote and email to the seller and never answered. I made a claim and got a complete refund from Amazon.
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The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses... more

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  Review

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  The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving...

  • From:Amazon
  • Posted:Aug-23-2009

  • Ten faces of innovation
  • This book is a must learn and share this information with colleagues inside the organization to build a new organization that will change the meaning of working and fun!
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  • From:Amazon
  • Posted:Jul-30-2007

  • Good stories, but very IDEO-centric
  • Tom Kelley's book The Ten Faces of Innovation defines ten personas (thankfully not "named"--Bob, Sally, etc--just titled) that exemplify roles in an innovative team. They aren't job titles or...
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The 12th edition of this popular text continues to build on four major marketing themes: building and managing... more

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  Review

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  Principles of Marketing (12th Edition) (Principles of Marketing)

  • From:Amazon
  • Posted:Oct-12-2009

  • book review
  • Good product! I received it in about four days. And it was a good price. Book was in good condition.
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  • From:Amazon
  • Posted:Sep-17-2009

  • Too much fluff
  • The chapters are usually 30 pages long and the text is written probably in font 8 or 10 making it difficult to read and boring. There is to much fluff for little content.
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  • From:Amazon
  • Posted:Jul-24-2009

  • Price!
  • I suppose the number of copies in the U.S. is significantly higher than (for the translated version) in Germany. Furthermore, the German print is of higher quality and had to be translated....
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.?? ? Framework for... more

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  Review

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  Framework for Marketing Management (3rd Edition)

  • From:Amazon
  • Posted:Feb-07-2009

  • Great service
  • The book came really quickly and in slightly better condition than I was expecting. Thanks!
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  • From:Amazon
  • Posted:Sep-30-2008

  • Marketing Text Book
  • This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
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  • From:Amazon
  • Posted:Feb-07-2007

  • Not at all useful
  • The collection isn't of notes or recaps of Kottler's book. It's a glossary. I don't recall learning anything significant readuing a dictionary. At least a dictionary is alphabetized.
    
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In the ever-changing world of sales, there is no single, sure- fire, tried-and-true method that can be readily... more

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  Review

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  Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers

  • From:Amazon
  • Posted:Jul-22-2009

  • Useful Sales Guide
  • Many sales books purport to have some 'magic bullet' that will miraculously enable you to sell anything to anyone. The magic bullet is presented along with many wonderful stories of the incredible...
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  • From:Amazon
  • Posted:Jun-26-2007

  • Great Book for Sales Managers
  • This book is great for those who have not read Now, Discover Your Strengths. There are some great statistics and ideas for sales managers, however, not too great for sales personnel. I would have...
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  • From:Amazon
  • Posted:Jul-04-2006

  • New to Sales, This May be for You!
  • Interestig title and premise. Good for someone who is looking towards sales as a career option. Could possibly serve as a tool for a sales manager to help team members employees with minimal...
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Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising... more

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  Review

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  Truth, Lies and Advertising : The Art of Account Planning

  • From:Amazon
  • Posted:Jun-23-2009

  • Approachable book for anyone interested in account planning
  • I've been working as an account planner for four years, and now am an advertising instructor as well, and any time anyone is looking for a good advertising book, especially one related to account...
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Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st... more

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  Review

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  Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)

  • From:Amazon
  • Posted:Sep-12-2009

  • Wasn't what I thought I ordered
  • I thought I was getting a newer edition...so I ended up having to buy the newer addition. One useful book for the price of two.
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  • From:Amazon
  • Posted:Jun-26-2009

  • Great product
  • This product arrived in a very timely manner. It was in brand new condition. Amazon continues to be the best source for textbooks.
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20... more

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  All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

  • From:Amazon
  • Posted:Aug-27-2009

  • Marketing for our Attention-Deficit World
  • A marketing book for our attention-deficit age. It's short, entertaining and gives you a lesson in marketing. This is not the first time I've heard this marketing strategy, but it is particularly...
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  • From:Amazon
  • Posted:Jul-28-2009

  • Yup.
  • Here is my review of this book:
    
    When I was in school, I was the night manager of a parking garage. The daily "special" was $27 to park for 8-plus hours. I took the train in, and I could...
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  • From:Amazon
  • Posted:Dec-06-2008

  • Authentic Stories and Experiences Help Attract and Retain Customers
  • All Marketers Are Liars is one of Seth Godin's better marketing books. If you have a choice between reading Purple Cow and All Marketers Are Liars, opt for this one.
    
    The book is based...
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"Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the... more

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  Review

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  Consumer Behavior with DDB Life Style StudyTM Data Disk

  • From:Amazon
  • Posted:Sep-24-2008

  • Never recieved the book
  • I ordered this product and received an email saying that the book was unavailable. I am yet to receive me money back to this book.
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  • From:Amazon
  • Posted:Jan-21-2008

  • Solid Reference Work
  • This is a fine reference work that is both up-to-date and with lots of case studies. I have used this work in my classes for Consumer Behavior and have found it to be well organized, easy to...
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Chet Holmes has been called "America's greatest business growth expert. He helps his clients blow away both the... more

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  Review

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  The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

  • From:Amazon
  • Posted:Sep-16-2009

  • Fantastic information
  • This book enabled me to increase productivity quite a lot just from the information in chapter 1. I'm in the process of studying the rest of the book, but it is certtainly one of the best of its...
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  • From:Amazon
  • Posted:Nov-01-2008

  • more a book on Common sense
  • I read this book in 5 minutes and realized it was fluff , this book title says turbo charge your business but talk about basic common sense like stand up and present, bond well , give gifts to...
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  • From:Amazon
  • Posted:Aug-11-2008

  • Excellent Business Information - Poor Quality Discs
  • I've been in sales, marketing, and management for 31 years and this is, simply, an outstanding compilation of how-to information for which one would normally pay quite handsomely. The step-by-step...
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Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market... more

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  Winning in the Indian Market: Understanding the Transformation of Consumer India

  • From:Amazon
  • Posted:Sep-07-2009

  • Classic and timeless
  • Five stars. Must read for everybody whether you are going to use the content or not.
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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with... more

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  Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

  • From:Amazon
  • Posted:Jun-13-2009

  • Better than described
  • I received the order well within the time stated. The book was advertised as like new, but it has never been used and was still in the plastic. The only problem I had was not being notified when...
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  • From:Amazon
  • Posted:Oct-27-2008

  • BUYER BEWARE!!!!
  • I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my...
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  • From:Amazon
  • Posted:Nov-06-2006

  • Marketing book
  • The book was received in great condition. There was no CD in it as I expected, but the overall purchase was very pleasant. Thank you.
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Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the... more

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  Lovemarks: The Future Beyond Brands

  • From:Amazon
  • Posted:Jun-16-2009

  • Lovemarks - Kevin Roberts
  • Roberts is the CEO of Saatchi & Saatchi, one of the world's largest advertising agencies. Keep that in mind as you read the book because the author uses many of his agency's clients as his examples...
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  • From:Amazon
  • Posted:Mar-22-2009

  • Get if from your local library.
  • I would not recommend buying this book. As the other reviewers have already stated; the writing is over zealous and self promoting. If you can manage to get passed that you will find the ideas...
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  • From:Amazon
  • Posted:Nov-22-2007

  • Amazing Piece of Art
  • I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some...
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Baby boomers are the largest and wealthiest demographic and?at the peak of their spending power. What marketing and... more

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  PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

  • From:Amazon
  • Posted:Mar-20-2009

  • QUEEEEEEEEEEEEF
  • hm, a book based on your sexist bias, good for sales, or for selling to a certain segment of humans i guess, the sadness of these pieces of crap is the closed off narrow attempt at expression being...
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  • From:Amazon
  • Posted:Jan-27-2009

  • Marketing To Women
  • I have this book and Marketing To Women and both are great and well worth the investment. I also have one by Brown and her's is likewise great!
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With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of... more

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  The Complete Guide to Book Marketing

  • From:Amazon
  • Posted:Jul-21-2009

  • DATED BUT STILL HELPFUL
  • This was one of the first of many books on publishing and marketing books. It is dated but I found it helpful.
    In May 2009 I published Snappy Sayings: wit & wisdom from the world's greatest...
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Long admired as the ?practitioners? Public Relations text, Seitel's The Practice of Public Relations continues its... more

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  Review

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  Practice of Public Relations, The (10th Edition)

  • From:Amazon
  • Posted:May-04-2009

  • Good for beginners
  • The book is very good for beginner, it gives an overview of PR and shows the student how to apply it in real life by explaining cases and developing creative thinking. I think that for a more...
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  • From:Amazon
  • Posted:Jan-03-2009

  • THIS WAS A GIFT
  • This was a gift for a lady friend of mine who needed it for a college course. She said that the price I paid was the best around that she could fine even on the internet. She did tell me that it...
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  • From:Amazon
  • Posted:Sep-17-2005

  • Expensive and Confusing
  • The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it...
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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new... more

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  Consuming Life

  • From:Amazon
  • Posted:Aug-21-2007

  • One of the most insightful thinkers of our time
  • "Consuming Life" by Zygmunt Bauman is a masterful analysis of the commodification of the individual in "liquid modern" (postmodern) society. The powers of observation displayed by the octogenarian...
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