Successful Direct Marketing Methods

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the ?bible? of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

The expanding objectives of direct marketing in the digital age
Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
CRM applications, data mining, call center, campaign management, and sales force automation
Customer experience management--connecting customers and brands at every touch point
Brand building with direct marketing tools and techniques
The growth of direct marketing in Europe, Asia, and Latin America
Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

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Smarter Choice Successful Direct Marketing Methods:... Bob Stone, Ron Jacobs / 2007 / 663 pages Books	DeepDiscount.com 4,164 reviews *smarter certified	$41.97 Free Shipping Coupon 1 coupon available Code:No Code Required Detail: Free Standard shipping on any order at DeepDiscount. Expires:Aug-31-2010 Restriction:Unknow	See it
Successful Direct Marketing Methods:... Marketing - Direct Business & Economics - The most thorough, straightforward, and informative book available on...	Barnes & Noble	$60 $40.46 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
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Successful Direct Marketing Methods Pages: 592, Edition: 8, Hardcover, McGraw-Hill	Amazon 11,406 reviews	$40.46 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it

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ProductReviews65/100 (4 Reviews)

Recent Reviews

1/5: From: Amazon; Posted: Mar-15-2008; annoying; although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-18-2003; Review of direct marketing methods available; The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get a good advice on how to write headlines...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jun-13-2000; Good Overview of Traditional Direct Marketing; This is a good book for getting an overview of Direct Marketing. Itis, however, not up to date. From the time of the last publishing(1996, 6th edition) there have been many changes in the world ofdirect marketing. Some of the...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Apr-25-2000; Successful Direct Marketers use these methods!; Mr. Stone lays out in complete and easily to understand terms, the essential techniques for planning objectives and strategies and properly using tactics.Every direct marketer has read this book and uses its guidelines for timeless,...; read full review | report as inappropriate

Selected Reviews

4/5: From: Amazon; Posted: Jun-13-2000; Good Overview of Traditional Direct Marketing; This is a good book for getting an overview of Direct Marketing. Itis, however, not up to date. From the time of the last publishing(1996, 6th edition) there have been many changes in the world ofdirect marketing. Some of the...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-18-2003; Review of direct marketing methods available; The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get a good advice on how to write headlines...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Mar-15-2008; annoying; although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read; read full review | report as inappropriate