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Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do... more

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    Review
    • From:Amazon
    • Posted:Sep-18-2009
    • It' Common Since
    • I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...
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    • From:Amazon
    • Posted:Jun-28-2009
    • Be Remarkable, Focus on the Innovators and Early Adopters
    • Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:

      1. Be...
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    • From:Amazon
    • Posted:Jun-11-2009
    • A little worse than blah, blah, blah
    • It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.

      There is virtually nothing...
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Selling to Big Companies

Selling to Big Companies

Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never... more

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    Review
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    Selling to Big Companies

    • From:Amazon
    • Posted:Sep-25-2009
    • Great practical tips that you can use
    • Good meaty tips on specific communication tactics with corporate leaders. How to craft an effective email, an effective voicemail, an effective value proposition. Good useful information.
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Jan-29-2008
    • USA oriented
    • Quite a good book. It's especially valuable for salespeople who struggle to get through voicemail. Most of the value added comes form strategies that bring you through voicemail. I come form Europe...
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    • From:Amazon
    • Posted:Aug-31-2007
How to Master the Art of Selling

How to Master the Art of Selling

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales,... more

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    Review
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    How to Master the Art of Selling

    • From:Amazon
    • Posted:Sep-22-2009
    • Disclosure not given...used book published 30+ years ago
    • The book I was sent was the second edition published in 1980. The pages are so yellow and the font is so small it's very hard to read. The picture on the cover of the book I received is Tom...
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    • From:Amazon
    • Posted:May-16-2009
    • A "Must Read" for sales professionals
    • Tom takes the "how to" approach to the sales process. He helps you from the very beginning of the sales process all the way to getting referrals. He helps us to rid ourselves of using words and...
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    • From:Amazon
    • Posted:Mar-31-2007
    • Average
    • While the book is very well worth the money, some of the concepts are far fetched and much too cheesy for today's selling environment.

      In my personal opinion, the consumers today are...
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Selling To VITO (The Very Important Top Officer)

Selling To VITO (The Very Important Top Officer)

This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in... more

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    Review
    • From:Amazon
    • Posted:Apr-25-2009
    • Gimicky, Misses the Point
    • This book talks about the importance of selling to the top, for the sake of selling to the top. It's full of gimicks and tricks to get you a meeting with the person on the top.
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    • From:Amazon
    • Posted:Apr-20-2009
    • Selling to VITO
    • The book provides your with what it is promised on both the tile and the foreword,remainders and procedures to speak and meet with the target you wish. It is also a good tool to have a good...
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    • From:Amazon
    • Posted:Jun-04-2004
    • How To Access the Executive Suite and SELL!
    • Selling To VITO (Very Important Top Officer) is a book dedicated to the science of getting past the proverbial gatekeeper and reaching the executive prospect.

      The book discusses in detail...

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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results

Secrets of Question Based Selling: How the Most Powerful Tool in...

Would you like to increase your own selling results, or the performance of your entire sales team? The concept of... more

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    Review
    • From:Amazon
    • Posted:Oct-23-2009
    • Great book, but could be a little less wordy
    • The tools and tactics in this book are phenominal, and work exceptionally well. Asking skillful questions is what all salespeople should be doing nowadays. This book teaches you how to uncover...
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    • From:Amazon
    • Posted:Oct-16-2009
    • Good book that combines psychology of influence with SPIN selling.
    • I recommend this book (QBS) to those that don't have a sales process.

      You will learn the SPIN selling method of Neil Rackham but repackaged in the authors (Thomas Freese) jargon and in...
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    • From:Amazon
    • Posted:Jan-07-2008
    • An excellent book with an extremely slow delivery
    • A good book with a lot of good ideas. But for some reason he takes a long way home with his points. The only thing I do not like about this book is the fact that it is extremely slow. I had gave up...
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling: The Unique Sales System Proven Successful by...

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting... more

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    Review
    • From:Amazon
    • Posted:Sep-12-2009
    • A follow-on to the famed Strategic Selling book
    • This is the follow-on version to my all time favorite book on selling. It describes the complex sales process that many encounter when selling businesses to business products and services. This is...
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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

The New Conceptual Selling: The Most Effective and Proven Method for...

The Most Effective and Proven Method for Face-to-Face Sales PlanningEven in a world of cyber commerce, nothing beats... more

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    • From:Amazon
    • Posted:Sep-07-2008
    • New Conceptual Selling
    • I agree that successful marketing starts with the customer. A marketer just taps into that need. Of course such skill has to be learned and polished with each success and failure.
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    • From:Amazon
    • Posted:Dec-27-2006
    • Good material but difficult to read
    • The material in the book is reasonably good, particularly because it is different from most selling books. What is wrong with it?

      1. A great deal of overlap with their other book "The...
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    • From:Amazon
    • Posted:Jul-09-2004
    • same old sales ideas
    • After reading enthusiastic reviews I bought this and the Conceptual Selling book. A basic premise is the salesperson's ability to ask questions, and not just talk. Maybe this is a revelation for...
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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

What the Customer Wants You to Know: How Everybody Needs to Think...

From the bestselling author of What the CEO Wants You to Know: How to rethink sales from the outside in More than... more

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    • From:Amazon
    • Posted:Jun-11-2009
    • What Selling Organizations SHOULD Want to Know About Improving Sales
    • Ever to the point on matters of importance to business leaders, Ram Charan has distilled a great deal of insight into this deceptively small book. Don't be deceived, however. If you are serious...
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    • From:Amazon
    • Posted:Feb-18-2008
    • Yesterday's News
    • Ram Charan has authored some excellent books - this isn't one of them. It's basically a reminder of something fundamental that should have been undertaken long ago.

      The basic message is...
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    • From:Amazon
    • Posted:Feb-03-2008
    • Nothing New Here.
    • This book could have been written 10-15 years ago. In one sentence: protect margin by adding value through service. That's it. The material is so basic and repetitious that I found it very tedious...
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Private Label Strategy: How to Meet the Store Brand Challenge

Private Label Strategy: How to Meet the Store Brand Challenge

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense... more

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    • From:Amazon
    • Posted:May-27-2009
    • Fairly Mundane
    • Worldwide private label sales in 2007 were $1 trillion, and growing. This has been abetted by consolidation within the retail industry - eg. Wal-Mart's $126 billion in private label sales exceeds...
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    • From:Amazon
    • Posted:Apr-17-2009
    • Good advice for big companies, but what about small challenger brands?
    • This book is a good academic text, mixed with real life consulting examples from the world of big retailers and big CPG companies. But there's little prescription for the scores of companies...
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big...

"All of you know some of this. Some of you know all of this. All of us forget some of this most of the time. It's... more

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    • From:Amazon
    • Posted:Jun-16-2009
    • Here is my advice for free...pass on this book.
    • This book is divided into 52 ideas that supposedly can make a difference in the advertising that you execute for your product or service. Here is the problem with books that try and create a list,...
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    • From:Amazon
    • Posted:Jun-18-2008
    • Wonderful refresher
    • In this advertising how-to guide, ad agency partners Steve Lance and Jeff Woll advocate using tried-and-true marketing methods and, more important than doing things differently, doing them right....
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World: Eight Principles for Achieving Brand Leadership in...

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and... more

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    Review
    • From:Amazon
    • Posted:Sep-10-2009
    • This is a book everyone should read
    • I have been recommending this book to everyone since it came out so it's probably high time I wrote a review of it.

      There are two basic reasons I think this book is so fantastic.
      1)...
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    • From:Amazon
    • Posted:Apr-14-2004
    • BRANDING, FOR EXECUTIVES. READ IT FOR THE CASE STUDIES.
    • It is difficult to review a book that one has enjoyed reading and then say that it was not up to the mark (in terms, of course, of only my expectations.)

      No doubt that Scott Bedbury's work is a...

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    • From:Amazon
    • Posted:Nov-11-2003
    • Microsoft Comments destroy his argument
    • Scott has some great experience to relate but while they are a small part of the book, his diatribes against Microsoft and its nascent branding efforts in 1994 undermine his arguments and make me...
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The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public... more

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    Review
    • From:Amazon
    • Posted:Sep-06-2009
    • Surprised the author's PR firm in Atlanta's still in business after writing this book.
    • I wanted to love this book. I expected to at least like this book. Turns out, it's the weakest, worst-written book I've read in over 10 years. It is a tribute to the authors' ongoing PR skills that...
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    • From:Amazon
    • Posted:Oct-31-2008
    • Excellent review of PR vs. Advertising
    • I am currently writing my thesis on the role of PR in the communication of luxury brands, and have a whole chapter on how PR has taken over the market that was previously held by advertising and...
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    • From:Amazon
    • Posted:Oct-31-2008
    • Don't know what everyone's problem is
    • Most of these reviews are acting like this book killed their dog. Settle down people.

      It's not about how to do PR. You should be able to tell that from the title. It's about how...
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AdSense for Dummiesreg;

AdSense for Dummiesreg;

The co-author of Google Analytics presents the book Web site and business owners need to leverage Google s affiliate... more

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    AdSense for Dummiesreg;

    • From:Amazon
    • Posted:Dec-21-2008
    • NOT THE BEST, BUT PRETTY GOOD!!
    • Not the best Google Adsense book on the market, but I thought it covered most of what's needed to be succesful with Google Adsense.
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Oct-18-2008
    • THIS BOOK IS EXTREMELY BASIC, MOST OF THIS INFO CAN BE FOUND ON THE INTERNET
    • THIS BOOK IS EXTREMELY BASIC, MOST OF THIS INFO CAN BE FOUND ON THE INTERNET
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    • From:Amazon
    • Posted:Sep-18-2008
    • DON'T EVER TOUCH THIS BOOK
    • Everything from this book can be found on the internet, just googling around and you will find all of them there. Save your $16.49 using Google.
    • read full review | report as inappropriate
The 29% Solution

The 29% Solution

Learn to be one of the 29% of people who successfully connect with people through the power and potential of... more

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    Review
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    The 29% Solution

    • From:Amazon
    • Posted:Jan-05-2009
    • Worthless Blathering!
    • Yes, networking is useful, but not the artificially contrived methods proposed in this book. Really useful people (referral targets) aren't going to be much interest in all the pointless pestering...
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    • From:Amazon
    • Posted:Dec-26-2008
    • Very Good!
    • I enjoyed this book tremendously. I happen to believe the number is 5% (not 29%), however I'll defer to Ivan and Michelle. In a complacent, entitlement seeking society, these are great tips for...
    • read full review | report as inappropriate
    • From:Amazon
    • Posted:Dec-18-2008
    • Book deals with focus geography networking
    • There are a few good points in this book for everyone, but many of the points are very centered around networking for business that deal locally or in an otherwise geographically targeted area....
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