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Solution Selling: Creating Buyers in Difficult Selling Markets

``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.  more

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Solution Selling : Creating Buyers in...

by Michael T. Bosworth, Sam Reese and Sallie Sherman. ISBN13: 9780786303151. ISBN10: 0786303158. Published by...

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Solution Selling: Creating Buyers in...

Marketing - General Business & Economics - Solution Selling is a process to take the guesswork out of...

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Solution Selling: Creating Buyers in...

Pages: 224, Edition: 1, Hardcover, McGraw-Hill

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ProductReviews98/100 (40 Reviews)

Recent Reviews

5/5
From: Amazon
Posted: Jul-07-2009
Savvy guide to business-to-business selling

Instead of focusing on a prospective buyer, many salespeople spout lists of their product's or service's features and benefits. Does the buyer have a problem that these advantages solve? Maybe. The salesperson doesn't know or care. He or...

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5/5
From: Amazon
Posted: Mar-31-2009
A must for Consultants or Financial Advisers

This book is a must read for Consultants or Financial Adviser because it outlines a sales process by which they should sell their own services to clients! Plus Bosworth is like the father of this type of selling. Ph.D in Organizational...

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5/5
From: Amazon
Posted: Apr-12-2008
Great tool to educate and increase your pocket book.

Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are...

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5/5
From: Amazon
Posted: Mar-13-2008
Outstanding! The go-to guide to complex sales

This is one of the best Sales books I have read! Simply outstanding - the go-to guide for complex sales. We use it routinely at our company to close business.

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Selected Reviews

5/5
From: Amazon
Posted: Jul-07-2009
Savvy guide to business-to-business selling

Instead of focusing on a prospective buyer, many salespeople spout lists of their product's or service's features and benefits. Does the buyer have a problem that these advantages solve? Maybe. The salesperson doesn't know or care. He or...

read full review | report as inappropriate
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