Selling the Invisible: A Field Guide to Modern Marketing

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm. more

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Smarter Choice Selling Invisible by Harry Beckwith. ISBN13: 9780446520942. ISBN10: 0446520942. Published by Hachette Book Group USA. Edition: 97 Used	Textbooks.com 2,445 reviews *smarter certified	$23 $12.65 Coupon 2 coupons available Code:No Code Required Detail: Free shipping w/ $25 purchase at Textbooks. Expires:Dec-31-2009 Restriction:Unknow Code:xicyx Detail: Use coupon code xicyx at checkout to enjoy Free Shipping on your order plus enter to win $500 at Textbooks. Expires:Dec-31-2009 Restriction:Unknow	See it
Selling the Invisible: A Field Guide... Marketing - General Business & Economics - Harry Beckwith,Hardcover, English-language edition,Pages:272,Pub by Grand...	Barnes & Noble	$23 $16.52 Coupon 2 coupons available Code:J7M3C9V Detail: 20% off single item when you use Master card at Barnes & Noble Expires:Dec-31-2009 Restriction:Unknow Code:No Code Required Detail: Free Shipping on orders of $25 at Barnes & Noble Expires:Jun-30-2010 Restriction:see site for more details	See it
Selling the Invisible: A Field Guide... Pages: 272, Hardcover, Business Plus	Amazon 11,406 reviews	$15.61 Coupon 1 coupon available Code:No Code Required Detail: FREE Shipping on orders over $25 at Amazon. Expires:Dec-31-2010 Restriction:Some restrictions apply. See site for details.	See it
Selling the Invisible A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the...	23,982 reviews *smarter certified	$12.93	See it
Selling the Invisible: A Field Guide... Marketing - General Business & Economics - Harry Beckwith,Hardcover, English-language edition,Pages:272,Pub by Grand...	Barnes and Noble 20 reviews	$16.52	See it

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ProductReviews88/100 (100 Reviews)

Recent Reviews

5/5: From: Amazon; Posted: Sep-05-2009; Don't be a commodity. Great information on how to differentiate your business and get the message out.; Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing are constantly battling to highlight our...; read full review | report as inappropriate

5/5: From: Amazon; Posted: Aug-09-2009; Extremely practical, brilliantly written; Almost 150 reviews at this point for this text, spanning consistently over a period of the 10 years it has been written. This reviewer recalls the recent "The Wall Street Journal" article which questioned whether such a high number of...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Apr-08-2009; Very good from a communication standpoint; Very good book on communication and relationships. Well written and flows very well. Provides sound principles for marketing. Great insight on how to read customers and have a better understanding of what they are thinking. Great book...; read full review | report as inappropriate

4/5: From: Amazon; Posted: Jan-05-2009; A great stimulus for creative marketing thinking!; Engaging book that offers lots of counter-marketing-culture quips and provides fuel for thinking outside your own (or your organization's) boxes. Make sure you have a pad and pen handy for notes!; read full review | report as inappropriate

Selected Reviews

5/5: From: Amazon; Posted: Sep-05-2009; Don't be a commodity. Great information on how to differentiate your business and get the message out.; Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing are constantly battling to highlight our...; read full review | report as inappropriate

3/5: From: Amazon; Posted: Oct-12-2008; Drinking from a fire hose; Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with a bullet point note at the end - a...; read full review | report as inappropriate

1/5: From: Amazon; Posted: Aug-24-2006; Don't Buy This Book!; Terrible is all I can say. This author breaks every rule he suggests to you. The introduction is boring. It is small story chapters with a bold sentence or two at the end. These are the principles he is suggesting. You can read...; read full review | report as inappropriate