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Selling the Invisible: A Field Guide to Modern Marketing

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.  more

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Selling Invisible

by Harry Beckwith. ISBN13: 9780446520942. ISBN10: 0446520942. Published by Hachette Book Group USA. Edition: 97

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Selling the Invisible: A Field Guide...

Marketing - General Business & Economics - Harry Beckwith,Hardcover, English-language edition,Pages:272,Pub by Grand...

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Selling the Invisible: A Field Guide...

Pages: 272, Hardcover, Business Plus

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Selling the Invisible

A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the...

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Selling the Invisible: A Field Guide...

Marketing - General Business & Economics - Harry Beckwith,Hardcover, English-language edition,Pages:272,Pub by Grand...

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ProductReviews88/100 (100 Reviews)

Recent Reviews

5/5
From: Amazon
Posted: Sep-05-2009
Don't be a commodity. Great information on how to differentiate your business and get the message out.

Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing are constantly battling to highlight our...

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5/5
From: Amazon
Posted: Aug-09-2009
Extremely practical, brilliantly written

Almost 150 reviews at this point for this text, spanning consistently over a period of the 10 years it has been written. This reviewer recalls the recent "The Wall Street Journal" article which questioned whether such a high number of...

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4/5
From: Amazon
Posted: Apr-08-2009
Very good from a communication standpoint

Very good book on communication and relationships. Well written and flows very well. Provides sound principles for marketing. Great insight on how to read customers and have a better understanding of what they are thinking. Great book...

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4/5
From: Amazon
Posted: Jan-05-2009
A great stimulus for creative marketing thinking!

Engaging book that offers lots of counter-marketing-culture quips and provides fuel for thinking outside your own (or your organization's) boxes. Make sure you have a pad and pen handy for notes!

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Selected Reviews

5/5
From: Amazon
Posted: Sep-05-2009
Don't be a commodity. Great information on how to differentiate your business and get the message out.

Over the past few decades there has been a relentless push to "commoditize" products and services, especially products. Those of us who run businesses and who are involved in sales and marketing are constantly battling to highlight our...

read full review | report as inappropriate
3/5
From: Amazon
Posted: Oct-12-2008
Drinking from a fire hose

Nutshell review - This little book has +/-200 tips and points about marketing in service businesses. These are presented in a collection of short stories or mini-chapters of a paragraph or two with a bullet point note at the end - a...

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1/5
From: Amazon
Posted: Aug-24-2006
Don't Buy This Book!

Terrible is all I can say. This author breaks every rule he suggests to you. The introduction is boring. It is small story chapters with a bold sentence or two at the end. These are the principles he is suggesting. You can read...

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