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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big...

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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big...

Author: Steve Lance, Jeff Woll - (Hardcover) ... more

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$19.95
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Review from a shopper who 'Loved it'

From: Amazon Posted: Jun 18, 2008 Type: User Review

Wonderful refresher

In this advertising how-to guide, ad agency partners Steve Lance and Jeff Woll advocate using tried-and-true marketing methods and, more important than doing things differently, doing them right. And, they do things quite right. Their text is a...
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4.00/5

Review from a shopper who 'Hated it'

From: Amazon Posted: Jun 16, 2009 Type: User Review

Here is my advice for free...pass on this book.

This book is divided into 52 ideas that supposedly can make a difference in the advertising that you execute for your product or service. Here is the problem with books that try and create a list, and the list has to contain a certain number of...
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1.00/5

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The Unfair Advantage Small Business Advertising Manual Subtitled; How to...

$19.95
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The Unfair Advantage Small Business Advertising Manual Subtitled; How to...

This advertising manual teaches you how to use newspaper, direct mail, radio, cable TV, Yellow Pages, and more to create ... more

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Review from a shopper who 'Loved it'

From: Amazon Posted: Sep 22, 2008 Type: User Review

Priceless Advertising Advice

As a small business owner, I have experienced a wide range of success and failure using print media for advertising. If I'd had this book from the beginning, I could have saved literally tens of thousands in advertising costs and probably made...
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5.00/5

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